MUMBAI, INDIA – This Friendship Day, Parle-G, one of India’s most iconic and beloved biscuit brands, turns the spotlight on one of life’s most profound and evolving relationships – that of a mother and daughter. In a deeply evocative campaign conceived and executed by Thought Blurb Communications, Parle-G’s latest film is a tribute to the beautiful transformation of maternal bonds into enduring friendships.
Released in 11 regional languages, including Hindi, the digital film captures the subtleties of love, trust and the quiet companionship that often goes unspoken between mothers and daughters. Available across a range of digital platforms, the film has already begun striking a chord with audiences nationwide.
Products.
“Friendship isn’t just about who we laugh with, it’s also about those who quietly stand by us through every step of life,” said Mayank Shah, Vice President at Parle Products. “Through this film, we honour not just our bonds with friends, but the deeper bonds of companionship with those who are our silent pillars of support—our mothers, sisters, mentors—who’ve moulded us with love and care. Parle-G has always celebrated core emotions, which is the brand’s strength. The fact that we understand and empathise with our near and dear ones comes through naturally in this well-crafted film.”
Officer, Thought Blurb Communications.
“This film reflects a generational shift in parenting. When we were growing up, parents were stern, often authoritarian figures. Their word was law. You listened, obeyed, and rarely questioned. But today’s parents are different. There’s a softer, more empathetic approach. They make the effort to understand their children’s world, to meet them where they are, and to build trust through friendship. That change in perspective lies at the heart of our film.”, said Vinod Kunj, Founder & Chief Creative Officer, Thought Blurb Communications.
Thought Blurb Communications.
This film captures that emotional journey with incredible simplicity and honesty. Of going from dependency to deep connection, from mother and daughter to lifelong confidantes. “Today’s mother isn’t just parenting, she’s growing with her teen. She’s evolving, unlearning, listening, and effortlessly stepping into the role of a friend. And what’s beautiful is, it’s mutual. It’s a relationship I know intimately – as a daughter and as the mother of a teen. This film is a celebration of the quiet, unspoken friendship that so many mothers and daughters share today.”, said Renu Somani, National Creative Director, Thought Blurb Communications.
CREDITS
Client: Parle Products
Vice President: Mayank Pravinchandra Shah
Product Manager: Megha Thakare
Deputy Brand Managers: Rahul Yadav, Anshuman Sharma
Chief Creative Officer: Vinod Kunj
National Creative Director: Renu Somani Karwa
Writer: Renu Somani Karwa
Executive Director: Nidha Luthra
Brand Solutions Manager: Timiha Kunj
