SYDNEY, AUSTRALIA – Cricket fever is reaching new heights as Prime Video launches its latest campaign, Go Full Cricket, featuring none other than Australian Men’s Cricket Captain and Prime Video ambassador, Pat Cummins. In collaboration with Leo Australia, the campaign takes an up-close and playful look at Cummins’ cricket-obsessed life off the field, all in anticipation of the ICC Men’s Champions Trophy.
A creative deep-dive into the captain’s world, the campaign rolls out through six entertaining spots, giving fans a never-before-seen glimpse of Cummins in full cricket mode. Whether he’s perfecting his sweep shot with a rolled-up newspaper or fine-tuning his sledges in the mirror post-shower, the lighthearted, paparazzi-style execution captures the undeniable passion that fuels Australian cricket fandom.
“I had a lot of fun working with the Prime Video team to create these ads to support the return of the ICC Men’s Champions Trophy tournament in February, and I hope they show the passion Australian cricket fans have for the game,” said Australian cricket captain and Prime Video ambassador Pat Cummins. “This year’s tournament will no doubt be full of drama, and with every match live at 8pm AEDT, it’s easy to watch along, live and exclusive on Prime Video in Australia”.
James Beswick and Rowan Foxcroft, Associate Creative Directors at Leo Australia, said, “Our latest campaign shows a side of captain Pat Cummins we’ve never seen before, giving fans a little glimpse into the inner workings of his mind, whilst drumming up excitement for the first of many great ICC Cricket tournaments Prime Video have in store for 2025. If anyone’s seen where the Brett Lee portrait went, do let us know.”
Go Full Cricket brings fans into the home of Cummins, just as Prime Video brings ICC tournaments live and exclusively to fans – anytime, anywhere and on any device. The ICC Men’s Champions Trophy will see the world’s top ODI teams descend on Pakistan and the UAE from 19 February – 9 March. Making its long-awaited return to the international cricket calendar, the 15-match tournament will be staged for the first time in eight years.
The campaign will run across Social, OLV and owned channels.
2025 ICC Men’s Champions Trophy 2025 is available in Australia at no extra cost to a Prime membership. New customers can find out more at www.primevideo.com and subscribe to a free 30-day trial. Prime Video is the first-stop entertainment destination for sports content, including world-class documentaries such as The Test series, Kelce, and the All or Nothing franchise. Prime Video is the exclusive broadcaster of all men’s and women’s ICC events in Australia until 2027, including the Men’s and Women’s Cricket World Cups, T20 World Cups, Champions Trophy, U19s World Cups and the World Test Championship Final.
CREDITS
Client
Hwei Loke – Head of Prime Video
Olly Wilton – Snr Program Manager – ANZ Live Sports
Charli Hoffman – Snr Creative Producer
Creative Agency
Tim Woolford – Group Creative Director
Tommy Cehak – Group Creative Director
James Beswick – Associate Creative Director
Rowan Foxcroft – Associate Creative Director
Bill Scheggia – Copywriter
Lewis Catalano – Art Director
General Manager – James Walker-Smith
Executive Producer – Justine Dooner
Producer – Libby Spark
Business Director – Cece Chieng
Group Business Director – Gemma Cox
Senior Strategy Director – Eryn Lemesurier
Production Company: Rabbit
Director: Al Morrow
Partner/Executive Producer: Lucas Jenner
Partner/Executive Producer: Alex Hay
Producer: Karen Bryson
DoP: Jordan Maddocks
Production Design & Wardrobe: Elisa Baker
1st AD: Adam Wareham
Casting: Danny Long Casting
Casting Director: Danny Long
Editor: Simon Njoo
Colourist: Matt Fezz
Executive Producer: Chris Grocott
Post-Production: White Chocolate
Soundhouse: Mosaic Music and Sound
