KUALA LUMPUR, MALAYSIA – In a heartwarming tribute to paternal love, Pizza Hut Malaysia, in collaboration with MBCS – the creative content and media-powered practice within the IPG Mediabrands network – has transformed one father’s emotional Father’s Day moment into an unforgettable and lasting keepsake.
The touching initiative began when a father took to Instagram to share his heartfelt reaction to receiving Pizza Hut’s limited-edition, heart-shaped ‘Pizza Heart’ from his daughter on Father’s Day. So moved was he by the gesture that he admitted he couldn’t bring himself to eat it.
Inspired by the sincerity of his message, Pizza Hut and MBCS decided to go above and beyond to preserving the actual pizza in resin. The result: The Forever Pizza, a one of a kind, tangible memento symbolizing the enduring love between a father and his child.
Mun Tuck Wai, Executive Creative Director of MBCS said, “We’ve made pizzas for celebrations, reunions and movie nights, but this is the first one that’s not meant to be eaten. Because this specific one said more than any word ever could. The Forever Pizza – a pizza that’s a bit too special to eat. Capturing a moment that’s forever etched in their hearts.”
Aileen See, Chief Marketing Officer of Pizza Hut Malaysia said, “This wasn’t just a meal, it was a memory worth preserving. It symbolises the beauty and depth of a father-child bond and reflects the kind of unconditional love that truly deserves to be celebrated. After all, only a father could light up with such joy over a simple pizza. So of course, we went the extra mile to make it unforgettable.”
The father himself was overwhelmed by the gesture, expressing that he never imagined Pizza Hut would go to such extraordinary lengths in response to his story.
