LONDON, UK – Moxy Hotels, part of Marriott Bonvoy’s portfolio of more than 30 hotel brands, has teamed up with TripAdvisor to unveil social first campaign “Any Ones Welcome.” Led by Publicis London, the campaign positions Moxy Hotels as the ultimate spot for solo travelers seeking new connections and vibrant, varied social experiences, the combatting loneliness they can feel from going it alone.
The campaign is based on the insight that travelling solo as a way to meet new people who bring out an interesting side in you, has grown in popularity, with +60% of Tripadvisor travellers opting to travel solo more than they used to. Respondents also cited socialising with new people and making new friends as highlights of their solo trip.
Created by a Publicis Groupe UK cross- agency team, the campaign spans social, digital and events. The campaign emphasizes Moxy Hotel’s playful spirit, energetic service and unique spaces that foster connections for solo travelers, with slogans such as: “Plus one? Plus, none”, “Flying solo looks good on you” and “Travel solo. Mingle plural”.
The launch film, which debuts today across TikTok and Meta, invites solo travelers to ‘sip, play & dance’, showcasing the variety of vibrant social experiences on offer at Moxy Hotels and highlighting how there’s a property to suit every kind of solo traveller.
The campaign kicked off with an exclusive launch event at the Moxy Manchester City hotel on 13th November. In partnership with TripAdvisor, “For the Party of Ones,” brought together fearless solo travellers who had never met each other for a night of celebration and connection, with UK influencers such as Chante Joseph and Jamie Windust in attendance.
A full digital takeover followed the event, with a solo travel content hub launching on TripAdvisor. Playful social content, created by UK influencers Sophie Jones, Chante Joseph and Jamie Windust, went live across TikTok and Meta plus Tinder and Reddit. In Germany, German creators Maureen Adim, Wana Limar and Vincent led the social takeover.
The campaign, which launches across the UK and Germany, is a cross-agency collaboration from Publicis Groupe, with creative led by Publicis London; influencer activity by MSL UK; media planning and buying by Publicis Media; and production by Prodigious. Events were handled by Baille Newman and Tripadvisor.
Noël Bunting, Chief Creative Officer, Publicis London, said: “In this playful, social-first campaign we’re tapping into international creativity to showcase Moxy Hotels’ sociable offerings to solo travellers from all over the world. ‘Any Ones Welcome’ captures the spirit of Moxy Hotels and the solo guests who stay here – fearless, playful and unique.”
Katie Cox, VP of Marketing EMEA, Marriott International, said: “Any Ones Welcome’ is a vibrant celebration of solo travel. With the campaign, we are reimagining solo adventures by highlighting how Moxy Hotels are built for social connections and turn solo travellers’ journeys into lasting memories.”
CREDITS
Campaign Title: Any Ones Welcome
Advertising Agency: Publicis London
COO: Trent Patterson
CCO: Noël Bunting
Creative Director: Chris Bruney
Junior Creatives: Ritu Raghuram, Lucas Kao
Designer: Ere Lozano
Strategy Director: Adam McGlashan
Strategist: Rosie Mahoney
Client Lead: Jamie Longstreet
Senior Account Manager: Jeremy Faris
Agency Producer: Daisy Bambridge
Account Manager: Veronika Lancoscova
Project Manager: Reshma Prygiel
Media Buying Agency: M1M (Publicis Media)
Global Managing Partner: John Hendry
EMEA Client Partner: Steven Dow
Strategy Lead: Tracy Lui
Influencer Agency: MSL UK
Director of Social And Influencer: Jo Bromilow
Account Director, Social And Influencer: Lottie Paul
Associate PR Director: Lucy Bingham
Account Manager: Dani Loewensohn
Production Company: Prodigious
Video Producer: Emily Slupecka
Editor: Zoe Clare
Post Producer: Rebecca Sneddon
Post Producer: Sam Faulker
Stills Producer: Rachel Wickham
Client: Marriott International
VP Of Marketing EMEA: Katie Cox
Director, Paid Media And Martech EMEA: Sofia Rovnova-Nixon
Director, Portfolio And Brand Marketing EMEA: Christina Purnell
Director, Portfolio And Brand Marketing EMEA: Laura Golder
Senior Manager, Portfolio And Brand Marketing EMEA: May Facey
Paid Media Manager EMEA: Lovelynn Ndlovu
Social Media Marketing Manager EMEA: Louise Ryan-Humphreys
