SYDNEY, AUSTRALIA – Riviana has unveiled its latest culinary innovation, One Pan Risotto, through a warm and witty national campaign created in collaboration with Nunn Media, the agency’s first major work for a SunRice Group portfolio brand.
The new product promises to make one of the world’s most beloved yet traditionally labor intensive rice dishes faster and more accessible than ever, delivering authentic risotto in just 25 minutes.
At the heart of the campaign is My Nonna Fina, a beloved Italian grandmother with a devoted online following, who lends her charm, authenticity, and culinary authority to the message: If it’s Nonna approved, it’s worth serving. This simple yet powerful idea became the unifying creative thread across all touchpoints, from high-impact out-of-home placements to engaging short-form social content.
The campaign features metro transit and retail outdoor advertising nationwide, using the instantly recognisable ‘Nonna Approved’ stamp to capture shoppers’ attention. Digital video and social media content on TikTok, Meta and YouTube further amplify the message, blending humour, personality, and mouthwatering visuals to show that convenience need not compromise flavour.
Adam Cooney, group account director at Nunn Media, said: “Using My Nonna Fina as the heart of the campaign gave us an authentic and relatable way to connect Riviana One Pan Risotto with food and rice lovers nationwide. The Nonna approved idea provided a strong, unifying hook across channels, helping insert the brand into culture while driving both trial and purchase.”
Aimed at consumers who value quality but seek time saving solutions, the media strategy was designed to reach audiences during key moments = from meal planning to commuting to seeking quick dinner inspiration.
SunRice group CEO of ANZ, Ganesh Kashyap said “At SunRice, we know that today’s food lovers are looking for authentic flavours without compromising on convenience. With One Pan Risotto, we’ve reimagined a much-loved rice dish for the modern kitchen – ready in minutes, yet rich in the taste and tradition that makes risotto so special. This campaign reflects our commitment to leading the way in food innovation, making it easier than ever for Australians to enjoy high-quality, Nonna approved meals at home.”
SunRice group senior brand manager ANZ, Andreas Katsiroubas said “Working alongside the talented team at Nunn Media has been an absolute pleasure. Together, we’ve created a campaign that not only highlights the ease and authenticity of Riviana’s One Pan Risotto but also celebrates the heart of Italian cooking with My Nonna Fina. The Nonna Approved concept perfectly reflects what our brand stands for, quality, flavour andconnection, and we’re thrilled to see it go live and engage food lovers nationwide.”
The campaign and media strategy were developed by Nunn Media, with creative production by JPD in collaboration with My Nonna Fina. It runs through to the end of October, with a second phase planned for 2026.
