PARIS, FRANCE – In a world where buying a used car often feels like a gamble, Spoticar the used car brand under automotive giant Stellantis is flipping the narrative with bold storytelling. Teaming up with Agency 777 (the creative fusion of Herezie and Armando Testa), Spoticar rolls out a new international campaign that’s part blockbuster, part brand manifesto: “Don’t be brave. Be smart.”
The concept? Ditch the outdated trope of the fearless hero diving into danger. Spoticar invites consumers to step into the driver’s seat not with blind courage, but with total confidence. Because when it comes to buying a used car, bravery shouldn’t be the ask and reliability should be the given.
True to form, Spoticar and 777 don’t just tell you, they show you. With a full blown cinematic saga spanning iconic genres, from pulse-pounding action-adventure to sweeping epics and even a Halloween ready horror flick, this campaign is storytelling with a twist. Directed by Tom Green (Misfits, Monsters: Dark Continent), the films don’t just parody the clichés of cinema but they flip them on their head, making a powerful case for smarter car buying through Spoticar’s certified network and guaranteed label.
At the heart of it all? A fresh new signature: “Used Car, Reinvented.” It’s a bold claim, but one Spoticar backs up with digital-savvy solutions and a rock-solid presence across 3,000 points of sale throughout Europe.
The campaign, produced in collaboration with Very Content (La Pac), hit the screens in France and Italy on April 6, with a wider European rollout across 14 countries in the coming weeks.
Client: Spoticar
Global Marketing Director SPOTICAR: Alexandre Fils
Senior Manager Brand Content & Media SPOTICAR: Pauline Martinez
Agency: 777
Co-Chairman: Andréa Stillacci
Agency Lead: Romain Bruneau
Executive Creative Directors: Léna Monceau & Julia Deshayes
Creative Director: Rodolphe Pinta
Copywriter: Laura Lefebvre
Account Manager: Pierre Thienot
Account Executives: Manuel CALLORI DI VIGNALE & Cyrille Tang
Director of Strategy: Lucas Scotti
Strategic Planner: Pauline Gibert
Head of Production: Jeremy Marsy
Production: La Pac / Very Content
Director: Tom Green
DOP: Joe Cook
Executive Producers: Mathilde Nanot-Lachkar & Charles Ramaré
Line Producer: Clémentine Tatin
Production Coordinator: Amandine Rouanne
Sound Production: The – Sound Production Paris
Head of Post-Production: Laurence Lelong
Post-Producer: Axelle Duarte
VFX Production: Mathematic Studio
Service Production: Tuna+Icon
