by Hannah de Vera
GLOBAL – Spotify kicks off 2017 with a new ad campaign courtesy of Wieden+Kennedy New York, using posters to poke fun at their users’ bizarre playlist names, many of which are indubitably questionable: “sorry I lost your cat,” “root canal songs,” and “DO NOT DELETE THIS AGAIN POOTY OR I WILL END YOU.”
Other than its posters, the campaign showcases three humorous online videos featuring DNCE, D.R.A.M., and Alessia Cara, all wondering why their songs were placed in said playlists.
Take a look at some other (strange) playlists Spotify has to offer:
Walk In Like You Own The Place
Twerkin’ from Home
Make it stop!
Mac ‘N Cheese
Don’t Drink The Water
Not Your Mother’s Christian Music
Wieden+Kennedy’s previous venture entitled, “Thanks 2016, it’s been weird,” puts its deep reservoir of listener data to highlight some of 2016 bizarre moments.
