MAKATI CITY, PHILIPPINES — Summit Media marks another milestone in its multiplatform leadership with a large-scale digital out-of-home (DOOH) rollout for the Preview November 2025 cover featuring Nadine Lustre in collaboration with Cream Silk.
Running for 15 consecutive days across 70 screens at One Ayala and Summit Outdoor Media’s Guadalupe digital billboards, the Preview November 2025 cover becomes one of the country’s largest editorial OOH rollouts to date — transforming two of Metro Manila’s highest-traffic commuter corridors into a unified, citywide visual showcase.
The campaign debuts with a full-site takeover of Summit Outdoor Media’s One Ayala Digital Display Network — a synchronized deployment across immersive commuter zones and prominent touchpoints within one of Makati’s busiest transport and lifestyle hubs. This activation follows the launch of the One Ayala OOH Digital Display Network in September and stands as one of the largest editorial cover rollouts ever executed across Summit Outdoor Media’s assets.
The synchronized screens at One Ayala, combined with the scale of the Guadalupe billboards, deliver a unified, high-impact presence that reaches thousands of daily commuters across critical transit routes. The campaign demonstrates how Summit Media’s ecosystem — spanning editorial, digital, social, and out-of-home platforms — can elevate a single brand moment into a multi-location, multi-format visual event.
Through the wide deployment of Preview’s November 2025 cover across an integrated DOOH network, Summit Media transforms the space into an immersive backdrop for audience interaction. The vivid screens naturally prompt passersby to capture photos, film reels, and generate their own content — extending the campaign’s visibility through user-generated amplification online, turning the execution into a true Online-to-Out-of-Home continuum.
Situated at the gateway of Makati’s Central Business District and connected to MRT, P2P, and bus terminals, One Ayala’s digital network was designed for full-property takeovers, allowing advertisers and brand partners to dominate an entire environment in a single execution. The addition of Summit’s Guadalupe digital display amplifies its footprint at a citywide scale, reinforcing Preview and Cream Silk’s cultural influence. This combined rollout underscores Summit Media’s commitment to pushing the boundaries of modern storytelling — bringing together its strongest platforms to deliver impactful brand and editorial moments where audiences live, move, and interact.
