ASIA-PACIFIC – SINGAPORE, FEBRUARY 3, 2012 – Singaporean and Malaysian football fans will soon get their football fix, as global digital sports media company PERFORM announced the launch of local editions of Goal.com.
Goal.com is the world’s largest football website. In December 2011, the site registered over 21 million unique visitors and users, 1.7 million Facebook fans, and 48 million mobile page views. Supporting 22 different languages, Goal.com receives contributions from more than 400 global editorial staff. The website also has a very strong Asian following, with more than 7.5 million unique users per month, and a staggering 99 million page views. Goal.com currently has five Asian editions: Indonesia, South Korea, Japan, Hong Kong and China.
The new Singapore and Malaysia editions will feature in-depth coverage of local and international football news, along with market relevant editorial, video and data content. An exclusive Goal.com mobile application is also in the works, which will be available across multiple mobile operating platforms.
PERFORM acquired Goal.com in early 2010 and has since added video news and highlights and data feeds from hundreds of football competitions and leagues worldwide to its content offerings. “As football is one of the most popular sports in Singapore and Malaysia, we believe that there will be a huge demand for a localized edition in these two countries,” said Tim Holland, PERFORM Asia’s managing director.
To complement the website’s excellent statistics, perform has tapped Interactive Hub, part of the ihub Media Group, to handle advertising sales and sponsorships for Goal.com and all other PERFORM sports media, including sports video network ePlayer, in key Asian territories. Interactive Hub, which specializes in online media sales and internet marketing for top-tier web portals, has also been appointed by PERFORM as the exclusive sales representative for Goal.com in Singapore, Malaysia, Hong Kong, Indonesia and Thailand.
“They (Interactive Hub) have a good grasp of the Asian market with great contacts and we look forward to them attracting some of leading brands to the Goal.com site,” shared Holland.
“We are excited to be a partner of PERFORM in Asia. Goal.com has a very active user base with over 70% of the audience viewing Goal more than once per day. 20% of them view Goal.com more than 100 times per month. This presents a very good opportunity for advertisers who want to reach out to the tech-savvy football community in Singapore and Malaysia,” commented Kenniess Wong, managing director of Interactive Hub.
