MANILA, OCTOBER 29, 2012 – Campaigns Davao’s rebranding to Campaigns & Grey Davao came at a historic time for Mindanao.
adobo magazine talked with Campaigns & Grey Cebu managing director Zen Pastoriza on the developments in the company in such a time as this.
In years past, the agency’s focus was more on building up local brands. With the rebranding, Pastoriza said that this will give Campaigns & Grey’s nationwide clients an on-ground presence and support in Davao and the whole Mindanao as well.
Now with access to Grey Group’s brand communication tools and practices, Campaigns & Grey Davao clients “can expect a broader perspective from the agency as we address their marketing and advertising needs.” Davao clients don’t have to “leave their door steps” in Davao to look for a reputable ad agency, he added.
In essence, Campaigns & Grey Davao’s rebranding “is an indication that Mindanao, the land of promise, is taking another step to fulfilling its potential as a major economic hub in the country,” Pastoriza said.
