INDIA – What began as a simple celebratory tweet has blossomed into a full blown social media spectacle, as Wendy’s India marked its 5th anniversary with a wave of playful brand engagement on Twitter (now X).
The quick-service restaurant (QSR) chain’s official account, @wendys_india, posted a birthday message celebrating the milestone. But the real magic unfolded in the comments section, where leading brands jumped in with their own clever tributes – weaving in puns, cultural references and cheeky nods to Wendy’s signature square burger patties and the ever-recognisable tagline #NeverCutCorners.
From Rapido and HDFC Bank to Clovia, Magicpin, The Belgian Waffle Co., Zouk, Lenskart, Behrouz Biryani, Bombay Shaving Company, RVCJ Media and OTTplay, the responses created a witty chain reaction — a collaborative brand moment that resonated with audiences far beyond the QSR category.
Highlights from the banter include:
- Magicpin: “Burger patties should be square, kyunki round toh Magicpin pe discount ke baad bill bachta hai.”
- RVCJ Media: “Burger patties should be square, kyunki round toh RVCJ ki coverage hoti hai – news, reels, jokes, drama… sab kuch!”
- OTTplay: “Burger patties should be square, kyunki round toh OTTplay pe thrillers ke plot twists bhi hote hain!”
With over 200 outlets now operational in India, Wendy’s 5th anniversary is more than a corporate milestone – it’s a testament to the brand’s growing cultural relevance, digital agility and social media equity. The hashtag #WendysIndiaTurns5 has unified the celebration, amplifying the brand’s personality while inviting fans and fellow brands alike to join the fun.
The thread is a timely reminder that in today’s fast-moving digital ecosystem, even a single tweet if authentic, witty and open to collaboration – can spark a viral brand moment.
Join the conversation here: Wendy’s India 5th Birthday Thread
