Friday, February 28, 2020


Digital News

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DigiCon 2017: People and organization keys to digital transformation

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MANILA — The Internet and Mobile Marketing Association of the Philippines (IMMAP), the country’s premier digital marketing organization, is set to hold its second...
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Digital marketing in the Philippines poised for further growth

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By Bong R. Osorio A white paper on the State of Digital Marketing in the Philippines was presented by GetCRaft, Southeast Asia’s premier content marketing...
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Facebook reveals early Filipino holiday shopping trends

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MANILA — In the Philippines, the Christmas season starts as early as September, the start of the “-ber months”. This is why businesses also...
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Filipinos’ notable Twitter reactions to this year’s SONA

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MANILA - Twitter is the place to #seeeveryside of a story happening real time. This includes the second State of the Nation Address (SONA) by President of...
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New Instant Articles analytics tool

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By: Mona Sarantakos, Product Manager Today, we’re beginning to roll out a tool for publishers using Instant Articles to measure how their articles perform compared to...
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IMMAP partners with the Philippines’ top agencies for DigiCon 2017

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MANILA — The Internet Mobile Marketing Association of the Philippines (IMMAP) has forged strategic partnerships with the country’s top firms to introduce a culture of...
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Mobile devices to lift online video viewing by 20% in 2017 – Zenith

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SINGAPORE – Online video viewing will rise 20% in 2017, according to Zenith’s Online Video Forecasts 2017, published today. Global consumers will spend an...
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Connected tech, decisionless shopping, and blockchains — reshaping the future of marketing according to...

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PASAY CITY — Technology has become more than just trends and new gadgets. It has changed people’s behaviour, their psychology and physiology, and to...
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Messenger adverts are going global

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Messenger ads are going global. After promising tests in Australia and Thailand, we're expanding the beta further. We'll now offer businesses around the world...
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Will Digital Publishers Eat Up Digital Production and Creative Budgets?

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By Unlocked PH / Carlo Ople  Originally uploaded on www.unlocked.ph (http://www.unlocked.ph/will-digital-publishers-eat-up-digital-production-and-creative-budgets/) In the last 2 months I’ve had several meetings with digital publishers, post production houses,...
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The Fletcher School and Mastercard unveil the Digital Evolution Index 2017, an in-depth look...

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PURCHASE and MEDFORD – The Fletcher School at Tufts University in partnership with Mastercard today unveiled the Digital Evolution Index 2017. This comprehensive research tracks...
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New medium, new rules: video advertising in the mobile age

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By: Mark Rabkin, VP, Core Ads, Facebook The most important thing to remember about video advertising in the mobile era is this: smartphones are not...

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