DigiCon 2017: People and organization keys to digital transformation
MANILA — The Internet and Mobile Marketing Association of the Philippines (IMMAP), the country’s premier digital marketing organization, is set to hold its second...
Digital marketing in the Philippines poised for further growth
By Bong R. Osorio A white paper on the State of Digital Marketing in the Philippines was presented by GetCRaft, Southeast Asia’s premier content marketing...
Facebook reveals early Filipino holiday shopping trends
MANILA — In the Philippines, the Christmas season starts as early as September, the start of the “-ber months”. This is why businesses also...
Filipinos’ notable Twitter reactions to this year’s SONA
MANILA - Twitter is the place to #seeeveryside of a story happening real time. This includes the second State of the Nation Address (SONA) by President of...
New Instant Articles analytics tool
By: Mona Sarantakos, Product Manager Today, we’re beginning to roll out a tool for publishers using Instant Articles to measure how their articles perform compared to...
IMMAP partners with the Philippines’ top agencies for DigiCon 2017
MANILA — The Internet Mobile Marketing Association of the Philippines (IMMAP) has forged strategic partnerships with the country’s top firms to introduce a culture of...
Mobile devices to lift online video viewing by 20% in 2017 – Zenith
SINGAPORE – Online video viewing will rise 20% in 2017, according to Zenith’s Online Video Forecasts 2017, published today. Global consumers will spend an...
Connected tech, decisionless shopping, and blockchains — reshaping the future of marketing according to...
PASAY CITY — Technology has become more than just trends and new gadgets. It has changed people’s behaviour, their psychology and physiology, and to...
Messenger adverts are going global
Messenger ads are going global. After promising tests in Australia and Thailand, we're expanding the beta further. We'll now offer businesses around the world...
Will Digital Publishers Eat Up Digital Production and Creative Budgets?
By Unlocked PH / Carlo Ople Originally uploaded on www.unlocked.ph (http://www.unlocked.ph/will-digital-publishers-eat-up-digital-production-and-creative-budgets/) In the last 2 months I’ve had several meetings with digital publishers, post production houses,...
The Fletcher School and Mastercard unveil the Digital Evolution Index 2017, an in-depth look...
PURCHASE and MEDFORD – The Fletcher School at Tufts University in partnership with Mastercard today unveiled the Digital Evolution Index 2017. This comprehensive research tracks...
New medium, new rules: video advertising in the mobile age
By: Mark Rabkin, VP, Core Ads, Facebook The most important thing to remember about video advertising in the mobile era is this: smartphones are not...
