MADRID, SPAIN – BE REALE, a new photography project by Ale Burset, launches as a family-led, fully artisanal initiative rooted in craft, emotion, and the belief that the human eye matters more than the camera. Entirely AI-free, the project is driven by a desire to return to the raw, unfiltered joy of image-making.
Conceived as a tribute to the object that has shaped Burset’s creative career, BE REALE transforms a basic, generic camera into something more personal and expressive. By modifying each camera, the project turns image-making into an emotional experience, reinforcing the idea that vision and intuition are central to capturing moments and making them eternal.
With contributions from a diverse group of guest collaborators including Serpa, Versolato, Dubrik, Balarin, Gola, Valero, Posada, Macias, Ibañez, Sazky, and many more – BE REALE becomes a collective, unrepeatable exploration of storytelling. Each image is treated not as an end point, but as a beginning with an ever-evolving narrative shaped by those who choose to see differently.
At its core, BE REALE stands as a manifesto for authenticity in an increasingly automated world, celebrating the enduring power of human perspective, craftsmanship, and the timeless act of truly seeing.
