CANADA – Multidisciplinary design studio Bruce Mau Design (BMD) has partnered with The National Ballet of Canada (NBOC) to develop a new anniversary design concept as the company enters its 75th anniversary season in 2026/27.
Building on BMD’s reimagining of NBOC in 2024, the studio was engaged once again to create a design approach embedded within the organization’s Storyteller Brand. Rather than treating the milestone as a one-off commemorative logo, the work positions “75” as a narrative device integrated into the core logo system and visual language, allowing it to live across the entire anniversary season.
The result is a flexible, future-facing design system that honors NBOC’s legacy while supporting the full breadth of its programming, performance, and expression. Instead of sitting apart from the brand, the anniversary becomes part of its ongoing evolution.
BMD Partner and Chief Creative Officer Laura Stein explained that the approach focused on looking ahead as much as celebrating the past.
“For us, the question wasn’t how to commemorate 75 years, but how to design the next chapter,” Stein said. “The National Ballet of Canada has such a powerful legacy, and we wanted the anniversary to live as part of its ongoing story—not as a moment frozen in time, but as a bridge to the present and future.”
The project offers a closer look at how milestone moments can be used to build forward momentum rather than nostalgia, integrating anniversary storytelling directly into the brand’s evolving identity.
