GLOBAL – Urgent memo to creatives: if you’ve always dreamed of making that world-changing ad, here is your chance. BBR Saatchi & Saatchi Israel is accepting inspiring suggestions for ads that can bring Israelis and Palestinians together for The Impossible Brief.
"The Israeli-Palestinian conflict has been going for 60 years. To date, the political leaders have failed in reaching a diplomatic solution to create a sense of closeness between the two nations," says the website says. "Rather than ‘out of date’ policies, we need "out of the box" solutions. Let’s show the world that creative minds at their best cab inspire even political leaders."
To get the ball rolling, BBR made a YouTube sample for the Impossible Brief, splicing different speeches of Israeli Prime Minister, Benjamin Netanyaho and Mamoud Abbas, autotune style. "If we managed to get them to sing together, anything is possible." reads the print. Or is it? AlmapBBDO Brazil’s Marsello Serpa was quoted as saying that the brief is impossible, and it can never be solved.
Entries are starting to trickle in on YouTube. Alice Bottaro and Francesco Basile proposed a game of tug-of-war instead of actual war, while Amine Rais and Anne-Laure Naumowicz of Cossette Montreal, with Narbru proposed maternity hospitals on each side to make up for the lives lost in conflict.
Entries will be judged by a panel made up of Israeli Jews and Arabs from the Saatchi BBR group. The winner gets a free ticket to Cannes Lions 2011, and maybe even a shot at the Nobel Peace Prize.
Creatives make a lot of things happen, but how often does one claim to make history? Send in your entries now. You have until December 1, 2010.
