The country’s premier broadcast media organization composed of radio and television members of station owners, operators and corporations, the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) just turned 35 years old.
Ordained to advance and sustain the highest standards of quality in the broadcast industry, the organization exercises self-regulation for responsible broadcasting and the achievement of the highest level of ethical and professional standards of broadcasting media practice in the country, as well as ensure the protection of the lawful rights of its members. The KBP is behind every move towards the social-cultural and economic development of the country.
In its 35 years, the KBP’s list of achievements is exemplary. Its anniversary program highlights the anticipated launch of its new website www.kbp.org.ph. The Pugad Pawikan, an advocacy to protect and preserve the endangered species of sea turtle locally known as pawikan, was launched to coincide with the anniversary.
Efforts of the KBP have made significant strides in charting the progress of Philippine broadcasting history. The KBP has been instrumental in certain key partnerships with government. The granting of government importation of broadcast equipment is one. Passage of the law lifting the ban on political advertising is another. While direct lobbying was done on the one hand, another aspect of the KBP formulated technical standards for all radio and television stations eventually adopted by the National Telecommunications Commission, and the completion of the Broadcast Code of Ethics in the
Integrating with other Philippine media organizations, the KBP established the Radio Research Council (RRC) to oversee radio audience surveys along with the Philippine Association of National Advertisers (PANA) and the Association of Accredited Advertising Agencies of the
In fulfillment of its socio-cultural mission, the KBP moved promote original Pilipino music through the establishment of the Metro Pop Music Festival and the mandatory inclusion of three OPMs to radio playlists every hour.
Thirty-five years old, the KBP continues its service to its loyal members. It has established the Standards Authority that hears complaints against broadcasters. At the same time it implements training-intensive programs for broadcasting practitioners and apprenticeship programs for broadcast communications students.
