McCann WorldGroup Hong Kong reigned at the recent Kam Fan Awards for its Coca-Cola campaign.
Coca-Cola’s “365 Days of Happiness”, by McCann WorldGroup HK won the coveted Grand Prix, as well as the Integrated Kam Fan award, while Coca-Cola’s “DIY Christmas Tree – LED” garnered the Outdoor Kam Fan.
Still from McCann WorldGroup HK, the TV Kam Fan was awarded to Cathay Pacific’s “Boss from Hell”.
The Kam Fan (“Golden Sail” in English) is awarded annually by the Association of Accredited Advertising Agencies of Hong Kong (HK4As) for advertising excellence from HK and Mainland China.
Initiated by the HK4As in 1984, the Kam Fan aims to raise Hong Kong’s advertising industry standards. The Kam Fan has since included works from Mainland China.
Award categories are for Broadcast (including television, cinema, radio, out-of-home advertising using electronic media) and Non-Broadcast (including print, poster, out-of-home advertising using static media) media. In 2006, the Kam Fan introduced the Grand Prix award.
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