GLOBAL – AUGUST 2012: Publicis Groupe has acquired Resultrix, an award winning digital marketing agency with an international footprint in India, Singapore, the UAE and the USA.
Founded in 2008, Resultrix employs over 100 specialists across its global offices in New Delhi, Mumbai, Singapore, Seattle and Dubai. The agency provides a full suite of services including search engine optimization, search engine marketing, online media, web-design, analytics, media buying, social media strategy, and mobile marketing, with a differentiated set of performance-based business models.
Resultrix will operate as a unit within Performics, under the name ‘Resultrix, a Performics Company’. Its founders, Vidur Luthra, CEO, and Gulrez Alam, COO, will continue to lead the agency and will report into Daina Middleton, Global CEO for Performics and Gareth Mulryan, Managing Director of Performics, Asia Pacific.
Daina Middleton comments: “Clients are demanding best-in-class specialized skills and seamless digital integration at scale. Resultrix has an impressive track record as a leading search and interactive services agency. Their highly sophisticated suite of digital solutions perfectly complements our offering and will solidify our leadership position around the world.”
Vidur Luthra, CEO for Resultrix comments: “We were founded on the belief that digital advertising provides the opportunity to disrupt the traditional media business models and this is a great opportunity to join a network that is renowned for being at the forefront of the industry. It allows us to realise our ambitions and leverage our skills, strengths and experience across a larger group footprint which is of huge benefit to our clients and teams.”
This acquisition confirms Publicis Groupe’s ambition to accelerate its presence in fast- growing markets and develop its capabilities in digital in order to better serve its clients. According to the current ZenithOptimedia Advertising Expenditure Forecast (June 2012), India, the world’s 16th largest advertising market, will see an increase in advertising expenditure of 6.8% over the course of 2012. Along with Brazil, Russia and China, India is forecast to account for 35% of total global growth.
