ASIA-PACIFIC, KUALA LUMPUR, FEBRUARY 27, 2012: Euro RSCG Malaysia has been named agency of record for Old Town White Coffee. The incumbents were Naga DDB for beverage products and BBDO for food & beverage outlets.
The agency will be responsible for the overall brand management for F&B outlets and beverage products. The win comes at an exciting time for Old Town White Coffee, which has grown from 75 to 196 outlets over the past four years.
“While there are several things that we look for in an agency, a passion for the brand and a chemistry with the people are two very important things to us. We loved working with Euro RSCG on the Chinese New Year campaign and we are excited to continue this new adventure together”, said Jay Chong, marketing communications manager, Old Town White Coffee.
Commenting on the win, Andrew Lee, managing director, Euro RSCG Malaysia said, “We are thrilled to have been chosen by Old Town White Coffee. To have the opportunity to build a Malaysian brand that is making a huge impact in the region is an exciting challenge and we can’t wait to get started.”
Matthew Fanshawe, managing director, Euro RSCG Asia-Pacific added, “This is a great win, we thrive on working with and building local brands. This win, one of three recent wins along with Carlsberg and Peugeot, also underlines the great momentum that Andrew and Seong have created in our Kuala Lumpur office, which is one of our most dynamic in the region.”
