Hong Kong – Unitech Wireless, a joint venture company of India’s Unitech Ltd and Norway’s Telenor Group, appointed Leo Burnett as its creative partner after a multi-agency pitch that included leading agencies from across the country.
"Mobile telecommunications is not only one of the fastest growing industries today, it is also one of Leo Burnett’s core competencies both regionally and globally. We are all thrilled and proud of this win. I would like to thank Unitech Wireless, our new client, for its trust and new partnership,” said Jarek Ziebinski, president for Asia Pacific of Leo Burnett. “Combining our best-in-class network knowledge with strong local resources and expertise, we shall launch and build the new brand into a strong market player in India.”
The agency has been tasked to build awareness of the new brand in India by developing and implementing an integrated brand communication approach across all
touch points.
“Leo Burnett’s insights on evolving consumers and its richness of ideas to engage them – intenders, loyalists and users alike, were impressive. We look forward to working with Leo Burnett on everything from product propositions through to robust go-to-market communications strategies,” said David Meneghello Sales and Marketing head of Unitech Wireless.
