Draftfcb presents best-selling author Jonah Lehrer in “Exploring the Science of Creativity” in Cannes seminar

GLOBAL – NEW YORK, JUNE 13, 2011 – Draftfcb will present its annual seminar at the 2011 Cannes Lions International Festival of Creativity on Monday, June 20, at 12.30pm at the Debussy Theatre in the Palais des Festivals. “Exploring the Science of Creativity” delves into understanding how creativity works — demonstrating how the tension between science and art can offer unexpected creative solutions that inspire consumers to act.

 

Laurence Boschetto, worldwide CEO and president of Draftfcb, will introduce Jonah Lehrer, best-selling author and journalist, and Matthew Willcox, executive director of the Institute of Decision Making and director of strategic planning at Draftfcb San Francisco.

 

“Creativity is worth billions to businesses. Yet we tend to shy away from understanding how creativity works and how we can make it better, as if inquiring too deeply into its black box may render it less effective,” said Boschetto. “Our aim is to take some of the mystery out of creativity without removing the magic, while exploring the importance of art to science and science to art.”

 

Draftfcb’s guest presenter, Lehrer, 27, has been hailed as “something of a popular science prodigy,” by The New York Times, as well as a man of “considerable talents.” He is the best-selling author of “How We Decide” and the soon to-be-published “The Science of Creativity.” A graduate of Columbia University with a degree in neuroscience, he studied at Oxford University as a Rhodes Scholar where he received his Masters Degree in 20th century literature and philosophy. Lehrer is also a contributing editor at Wired Magazine and National Public Radio’s Radio Lab. He has written for The New Yorker, The New York Times, and The Wall Street Journal.