Mumbai’s daily commute has taken on a new dimension as HDFC ERGO General Insurance, in partnership with Posterscope India, redefines how brands connect with people in transit. Through a bold Out-of-Home (OOH) campaign, the insurer embeds its presence seamlessly into the rhythm of city life, turning routine travel stops into vivid reminders of security and trust.
Executed by Posterscope India, dentsu’s OOH specialist agency, the campaign is anchored at the strategically chosen Airport Road Metro Station. Known for its premium stretch, high concentration of office-goers, and extended dwell times, the location provides the ideal platform to integrate the brand into the daily experience of thousands of commuters.
The activation extends beyond the metro station, with bus queue shelters in the vicinity reimagined as brand touchpoints. These everyday waiting spots are transformed into opportunities for meaningful brand recall.
Speaking on the initiative, Imtiyaz Vilatra, CEO, Posterscope India said, “This campaign is about being where people are, every single day. Branding the Airport Road Metro Station is not just about scale, it is about connection. Thousands of commuters pass through this stretch, and for the next three years, HDFC ERGO will travel with them, becoming a familiar part of their daily routine. At Posterscope India, we always view OOH not just as advertising, but as a way to naturally integrate brands into people’s lives.”
