What better place for an advertising seminar than a mall? On an otherwise typical Saturday, the senior Advertising students of the Polytechnic University of the Philippines (PUP) whipped up an afternoon of education and entertainment at ADGENDA 2008. The MegaTrade Hall was abuzz with 500 students from 25 universities.
Five speakers, all experts in marketing and communication, shared the trends of a rapidly changing industry. David Guerrero, CEO and chief creative director of BBDO Guerrero, presented award-winning work on the topic ‘TRY ME! Tri-Media Ads’ Creative Innovations.’ Presenting Pizza Hut’s Hate Late campaign─and the spoofs it inspired on YouTube — Guerrero got a happy surprise when the makers of the spoof turned out to be sitting in the audience.
Other speakers included Alec Pang, Director for Strategic Planning of OMD Philippines, who shared his strategy on “100° Celsius Media Fever: Traditional Ads Media Execution.” Executive Director of PhilCourse, Lloyd Tronco, introduced the business of billboards in “May I Go Out?: Outclass on Outdoor Ads.” Miguel Quesada’s topic “Let’s Move “ON”!: D’ Efikc of Online or Interactive Ads 2day” and first-time speaker Atty. Rudolf Jularbal, Adboard Legal Counsel, on “bAD-UY! : Ethical Advertising on Newly revised Code of Ethics,” rounded off the afternoon’s brain food.
