THE PHILIPPINES, MARCH 2012: Neuron/Campaigns & Grey’s came up with a comedic approach to address the “shocking” postpaid phone bills that subscribers encounter at the end of their billing periods.
Aptly dubbed the “Shock” campaign, the series of three TV commercials promote Sun Cellular’s “Anti-Bill Shock” data, mobile landline, and text messaging postpaid plans that promise to put a cap on spending, and not mobile activities.
The “Shock” campaign also covers print, radio, and product merchandising materials, which all aim to increase Sun Cellular’s base of postpaid subscribers through new subscriptions and attract brand switchers through product service plans that offer flexibility according to consumers’ lifestyle and monthly usage habits.
