Insight

Insight: Super Bowl LVI draws more than 101 million TV viewers — Nielsen

NEW YORK, USA — According to preliminary results from Nielsen, the telecast of Super Bowl LVI which aired on NBC on Feb. 13, 2022, from 6:34 pm ET to 10:00 pm ET, drew an average TV audience of more than 99 million viewers who tuned in to watch the Los Angeles Rams and the Cincinnati Bengals. This data includes out-of-home (OOH) viewing and Digital in TV Ratings (DTVR) contributions.

On NBC, the game had a preliminary 37 U.S. household rating and was viewed in an average of 45 million homes, as the Rams defeated the Bengals 23-20 to claim the franchise’s first title in Los Angeles. This year, 72% of U.S. homes with televisions in use were tuned to the Super Bowl LVI telecast.

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In addition, according to estimates for Super Bowl LVI on Telemundo, the game drew an average of 1,907,000 viewers.

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