It was a good year for Asia at this year’s New York Festivals, where the region garnered 97 finalists in five major categories.
Overall, results tended to echo ADFEST. JWT Shanghai’s ‘Shan Shui,’, Burnett India’s campaign for Bajaj Fans, and BBDO Malaysia’s Jeep work all received multiple finalists; Japan maintained its dominance of both TV and Interactive/Digital, with an amazing 18 finalists in the latter category that included both web and mobile.
Other strong showings were China in Outdoor, India in print and Korea in Interactive; China, India, Japan, Singapore and Thailand generally had finalists spread across all five categories.
Yet to announce finalists are Avant-Garde, Design, Collateral, Mixed media, Student and Art & Technique. Winners for all categories will be announced in June.
But until then, here are the finalists for Asia:
TV/CINEMA
China ‘Shan Shui,’ for China Environmental Protection Fund, JWT Shanghai
India ‘Tide Lipstick’, for Tide Detergents, by Leo Burnett India
Japan
SPLIT UP SERVICE’, Safety Collection, Taiyo Kikaku Co. (Spots longer than 120 seconds)
“Kiss/Pudding/Bodybuilder”, Dentsu, Shizuoka Broadcasting
‘Hands Up’, protect women from breast cancer, CMN Ltd
‘LaLa Reports,’ for LaLa Girls Comic Magazine, ADK, Inc.
‘Ninjya’, NHN Japan Corp, TYO Productions
Thailand
‘Foods’, WaiWai Instant Noodle, Y&R Thailand-Dentsu Young & Rubicam Ltd.
‘Sleep’, Oishi Trading Company Ltd., Y&R Thailand-Dentsu Young & Rubicam Ltd.
PRINT
China
‘Global Warming’ / ‘Industrial Pollution’ / ‘Automotive Pollution’, Shan Shui, JWT Shanghai
‘Snow Forest’ and ‘Weight’, Head & Shoulders, Saatchi & Saatchi Guangzhou
‘Spreading”, Panadol – Grey Beijing
Hong Kong
‘Noisy Nose – Bike’, Breathe Right, Grey Hong Kong
‘Toy Soldier + Sumo + Ballet Dancer’, Monster.com, JWT Hong Kong
‘Sharing Toilet – Lady’ / ‘Sharing Toilet – Gentleman’ / Sharing Toilet Campaign – Kiwi Kleen 3 in 1 Toilet Cleaner, Grey Hong Kong
India
‘Kitchen’, Bajaj Exhaust Fans, Leo Burnett India
‘Pink’ / ‘Blue’, Luxor Highlighters, Leo Burnett India
‘Let children learn to be imaginative,’ Mother’s Pride, Out of the Box
‘Swimmer’, Tiger Balm, Leo Burnett India
‘Harpic Drain Unclog,’ Harpic Drain Opener, EuroRSCG
Japan
‘The Ocean,’ WWF, Ogilvy&Mather Japan
‘The Asahi Newspaper Moves,’ The Asahi Shimbun Company, Dentsu Inc. Kansai
Malaysia
‘Bushman & Eskimo”/ “Husky & Camel”/“Two Worlds,”Jeep, BBDO/Proximity Malaysia
‘Catapult Launcher’, Golf ABT, Y&R Malaysia (Finalist in 2 categories)
Singapore
‘Faces’, Nikon, Euro RSCG Singapore
‘Hair Clips’, Rejoice Shampoo, Leo Burnett/Arc Worldwide Singapore
Taiwan
‘Spoon’ Mao Bao Dish Washing Liquid, Bates Taiwan
‘X-Ray Photo Campaign’ Taiwan Smoker’s Helpline, Bates Taiwan
Thailand
‘Beatle’, Amway Thailand, Y&R Thailand-Dentsu Young & Rubicam Ltd.
‘Book’, Oishi Trading Company Ltd., Y&R Thailand-Dentsu Young & Rubicam Ltd.
‘WMF Campaign’, WMF, Leo Burnett & Arc Worldwide Thailand
OUTDOOR
China
‘Panadol – Spreading”, Panadol, Grey Beijing
‘Mosquito”, / ‘Bugs’, Cohesion Hearing Aid, Grey Beijing
‘Guinness, Chinese painting,’ Guinness, Grey Beijing
‘Guinness, National Day’s Promotion, Guinness, Grey Beijing
Hong Kong
Toy Soldier + Sumo + Ballet Dancer’, Monster.com, JWT Hong Kong
India
‘Kitchen’/ ‘Kitchen, Babyroom, Loo’, Bajaj Exhaust Fans, Leo Burnett India
‘Sound Loop,’ Tourism Malaysia, Beehive Communications
Malaysia
‘Photo Journalist-Krueger’, Toyogo, Y&R Malaysia
‘Bushman & Eskimo”/ “Husky & Camel”/“Two Worlds,”Jeep, BBDO/Proximity Malaysia
‘Catapult Launcher’, Golf ABT, Y&R Malaysia (Finalist in 2 categories)
Singapore
‘Directory”, Architectural Organization, Leo Burnett/Arc Worldwide Singapore
‘Powerbrush’, Colgate Motion, Y&R Singapore
Taiwan
‘Bloom Series’, Mao Bao Dish Washing Liquid, Bates Taiwan
RADIO
India (‘Baby Rap,’ Lingo India, Leo Burnett India)
Singapore (‘The Chase”, Jollycare Vision, Leo Burnett/Arc Worldwide Singapore).
DIGITAL/INTERACTIVE
China
‘Sports Nation Online’/ ‘Olympic Game Time’, adidas, Shanghai O&M Marketing Communications Consulting Co., Ltd
Hong Kong
‘Guinness Passport to Greatness’, Guinness, Ogilvy Hong Kong (2 categories)
‘Product as hero’, Nike T90 soccer boots, McCann Worldgroup HK
India
‘Ghajini – The Official Film Website’, Hungama, Hungama Digital Media Entertainment
Japan
‘Search Word Jackpot’, goo, HAKUHODO Kettle Inc.
‘INDEN-YA’, INDEN-YA, Asahi Advertising Inc.
‘AXE Chocoman Hunter’ Axe Deodorant, Bascule Inc.
‘Medias’, NEC MEDIAS, Kaibutsu, Inc.
‘Nike Troupe Battle’, Nike, Root Communications
‘AXE Wake-up Service’, Axe Deodorant, Bascule Inc.
‘Questioning Man’, Audi, O&M Japan
‘BBIQ The Broadband Vocal Audition’, BBIQ, Pyramid Film Quadra Inc.
‘BUILDUP!’ JFCC Special Site, MEIANSPIKE Inc,
‘COTO-TAMA’, Digital Art Festival 2008, Pyramid Film Quadra Inc.
360 Degree Snap, Vidal Sassoon, beacon communications k.k.
‘Hello! Runners Map,’ adidas Japan, 777 Interactive
‘Peace Mirror,’ Shiseido d-program, HAKUHODO Kettle Inc.
‘Samurai Weapon,’ Kunitori Zunou Battle, Nobunaga’s Ambition, Yomiko Advertising Inc.
‘play>smart,’ smart, TYO Interactive Design
Korea
‘NIKE::Interactive Custom Dunk’, PostVisual.com
‘NIKE WOMEN :: This is LOVE’, PostVisual.com
‘NIKE:: Be the Legend’, PostVisual.com
‘Listen,’ Korea Heart Foundation, Creativia
Singapore
‘Save The Words’, The Oxford Dictionary, Y&R Singapore ‘Beat Billy,’ Crowbar, Euro RSCG Singapore
