Campaign Spotlight
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Globe spotlights affordable AI access through Go+99 PLUS AI
Globe is making AI tools more accessible to young Filipinos through Go+ PLUS AI, reinforcing its commitment to helping the…
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Offshore Music honors the legacy of the Eraserheads’ Fruitcake with Rob Cham merch collaboration
Filipino independent record label Offshore Music teams up with award-winning illustrator and comics creator Rob Cham for a special limited-edition…
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PEDIGREE launches campaign to honor mutts and change the meaning of the term in Brazil
Just as Brazil is turning its eyes to football, PEDIGREE launches “PEDIGREE Mutt,” a new national campaign that invites Brazilians to change the way they see mutts and celebrate mixed-breed dogs…
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Dentsu Indonesia’s Behavior-First Media Strategy positions Fibe Mini for Everyday Use
Dentsu Indonesia has delivered a behavior-led media strategy for digestive health brand, Fibe Mini, that reframed how Indonesian consumers understand…
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Beer brand Cass partners with Cheil for the global tournament campaign honoring wide-mouthed football fans
Cass, South Korea’s best-selling beer brand, and Cheil are hosting the “Wide Cup,” a competition to see who opens their…
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Women’s Aid The Other Kick Off
As England prepares for its opening World Cup fixture tonight, Women’s Aid has launched “The Other Kick Off,” a powerful…
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Versus reveals the beauty of sound for Triangle
For the summer campaign of the French high-fidelity loudspeaker brand, Heroiks Group’s 100% generative AI creative agency Versus has created an outdoor campaign inspired by the great masters of painting, launching June 23 in the Paris metro. What if…
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A tropical symphony: Theo & Philo’s pineapple innovations
Theo & Philo Artisan Chocolates has built a formidable reputation by changing the way we experience local chocolate. They don’t…
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Unilever launches largest sports partnership activation for FIFA World Cup 2026
The global campaign, led by Unilever Personal Care, will see over 35 brands activate, such as Dove, Dove Men+Care, Rexona/Degree…
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Alite, Talented disrupt the acne skincare category with humor
The moment a pimple shows up on your face, the internet shows up. Your cousin surfaces with home remedies, your…
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Blackmores, McCann Singapore challenges younger consumers to outwalk a pet in ‘Pawlympics’
Health supplements company Blackmores is targeting a new generation of active consumers with “Pawlympics,” an integrated campaign grounded in a…
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Elvis taps World Cup 2026 to show the RAF’s sporting side
Elvis has launched “Mission Sport,” the first campaign in the Royal Air Force’s (RAF) advertising history to put football at…
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KFC goes full chicken in new platform from Special
KFC Australia is going all in on its chicken obsession with the launch of Go Full Chicken, a new brand…
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