Digital News
-
Digital ROI catches up with fast-growing digital adspend – Zenith’s Advertising Expenditure Forecasts
Amid growing debate as to whether brands are overspending on digital media, Zenith research has found that the effectiveness of…
Read More » -
Intelligence: What’s in store for 2018? J. Walter Thompson’s Innovation Group on the 100 Trends Shaping the Future
SINGAPORE – J. Walter Thompson’s Innovation Group’s fourth annual Future 100 report, released today, shows a spike in Asia-driven trends.…
Read More » -
Isobar launches ‘Augmented Humanity: Isobar Trends Report 2018’
SINGAPORE – Isobar, a leading global digital agency under the Dentsu Aegis Network, predicts that 2018 will be the year…
Read More » -
Google launches Datally, an app that saves you data
MANILA — Google announced Datally, a smart and simple Android app that helps smartphone users understand, control, and save mobile…
Read More » -
iflix continues to expand in PH and Asia with localized content
iflix, the leading streaming entertainment service in emerging markets, has been continuing to expand in Asia and upping its competitive…
Read More » -
PH mobile and data services becoming more affordable — ITU study
Summary of key findings regarding the Philippines drawn from the ITU’s Measuring the Information Society Report 2017 Mobile cellular, and…
Read More » -
Twitter Launches 280 Character Limit
PHILIPPINES — After successfully piloting a test that expanded the 140 character limit in September, Twitter today announced that it…
Read More » -
Philippines’ GCash adopts Alipay’s successful cashless payments model in China, India
The Philippines’ GCash mobile wallet service is adopting the cashless payments model of Alipay, China’s leading third-party mobile and online…
Read More » -
Philippines Dominates Christmas Conversation on Twitter in South-East Asia
Latest Twitter research shows 95% of Twitter users in the Philippines love Christmas PHILIPPINES – Twitter is #WhatsHappening, and the…
Read More » -
Campaign spotlight: Médecins Sans Frontières launches new brand campaign in Hong Kong from Ogilvy & Mather
PARIS – Médecins Sans Frontières (MSF) needed to raise awareness and support of their humanitarian initiatives. Not just by raising…
Read More » -
Influencer income to double in 2018; publishes to rely more on native ads
Philippine brands are set to invest more heavily on native advertising next year, spurring optimism among influencers, who expect their…
Read More » -
Smartphone penetration to reach 66% in 2018
In 2018, 66% of individuals in 52 key countries* will own a smartphone, up from 63% in 2017 and 58%…
Read More » -
Jollibee is digital engagement leader among QSRs in PH
The Philippines’ #1 fast-food chain is also #1 in digital engagement. For decades, Jollibee has been capturing the taste buds…
Read More »
