Are you creative? Will you be creative? Will your children be? To answer these questions, DDB Group Asia Pacific features Sir Ken Robinson, PhD, Professor of Education, author and globally recognized leader in the development of creativity and innovation in the 1st Spikes Asia Advertising Festival in Singapore on September 16.
Sir Ken presents “Beyond the Creatives: Managing all your talent”, drawing on extensive work with creative organizations and people across the world, describing the real nature of creative intelligence and the many forms that creative ability can take. He has worked and consulted with governments in Europe, Asia and the USA, international agencies, Fortune 500 companies, and some of the world’s leading cultural organizations.”
Famous on Ted.com for claiming schools kill creativity, Sir Ken is a huge advocate of harnessing people’s potential and presents his arguments in an articulate, entertaining and thought provoking way.
“Many of Sir Ken’s beliefs align with DDB’s Four Freedoms and I am proud to be able to bring him to Spikes Asia, so he can share his thoughts on the future of our creative industry. Sir Ken will help us all realize that creativity lies within every facet of our business, not just in the creative department. To best serve our clients, we need to tap into our creative abilities to offer the only real competitive advantage,” said John Zeigler, Chairman and CEO of DDB Asia Pacific, Japan and India.
The 1st Spikes Asia Advertising Festival is from September 16 to 18 at Suntec City Singapore. Visit www.spikes.asia for further details.
