PHILIPPINES, SEPTEMBER 7, 2010. Leading media agency MEC announced its first ever Boomerang Award, a bronze, for their Schick Exacta 2’s digital campaign, “Ultimate Schick Boy”. The campaign won in the Websites/Microsites category at the awards held in August as part of the Internet & Mobile Marketing Association of the Philippines (IMMAP) Summit.
Now on its fourth year, the Boomerang Awards recognizes great innovations in online/mobile campaigns in the Philippines and rewards brands that build their businesses and achieve their marketing goals using these channels.
MEC was the only media agency to win in this year’s Boomerang Awards; other winners were entries from digital publishers and suppliers, creative agencies and digital boutiques.
The winning submission from MEC Interaction, the agency’s digital specialists – “Ultimate Schick Boy” – centered around the search for the next male heartthrob via a branded website to exemplify Schick’s qualities of being cool, free-spirited, and fresh looking. It was also intentionally a play on the words “Schick Boy” and meant to latch on to the local phrase “chick boy”. Social networking sites disseminated the promo mechanics of the contest and also became an avenue for students and faculty to cheer on their campus favorites. The entry had digital at the heart of its campaign and as the central communication platform.
Leon Uy, head of MEC Interaction said: “Through MEC Interaction, MEC is eyeing to include more submissions and innovations to next year’s Boomerang Awards. The power of technology and the internet in our everyday lives has increased tremendously and the evolution of brand marketing is just beginning. It is within these emerging platforms of endless possibilities that MEC Interaction aims to help our clients further their business goals.”
