MANILA – October 11, 2013 – Select students of the Mobile Marketing Academy will be facing off in "The Pitch," the first local mobile marketing strategy competition taking place at the 2013 Mobile Festival on November 25.
Competitors will be divided into teams and will be given 24 hours to solve a real business challenge through mobile strategy.
The teams will then have the opportunity to present their ideas to a jury composed of advertising and marketing heads. Winners will receive over $2,000 worth of prizes, and the distinction of creating the next great mobile idea.
The festival will also feature "how to" and "top tips" sessions with mobile experts who will discuss the role of mobile in transforming aspects of business, including marketing, media, commerce, customer care, and even business models. Speakers include:
• Amy Saper, International Partnerships Manager, Twitter
• Andrew Knott, Vice President, Media and Digital – Asia Pacific, Middle East, and Africa, McDonald’s
• Valli Lakshmanan, Global Head, Mobext
• Rushit Jhaveri, Senior Manager – Asia Pacific, Fremantle Media
• Phalgun Raju, Vice President & General Manager, Japan, Asia Pacific Brand Business, InMobi
• Christian Geissendoerfer, CEO and Founder, YOOSE
• Mia Icasiano-Bulatao, CRM Head and Junior Vice President, LBC Express
• Reuben Ravago, Chief Innovations Officer, SSI Group

More speakers will be announced in the coming weeks.
"The Mobile Festival will showcase the best of mobile thinking and its transformative power," said Arthur Policarpio, Head of Mobext Asia-Pacific and Co-Chairman of the Mobile Festival.
"We want people to discover how far mobile has gone–from being a communication device to a tool that can transform businesses, industries, and lifestyles," he said.

Meanwhile, Hans Roxas Chua, CEO of e-Learning Edge and Co-Chairman of the Mobile Festival, said: "It is important for us to double our efforts in bringing mobile learning in the country because globally, it is now a must-have for brands and businesses. With our unique event format, participants will get practical and first-hand advice from those who have cracked the mobile code in their respective industries."
Registration is for the festival is already open. Early-bird pricing will run until October 31, while a corporate package is available for groups and companies. For more details, contact Christian Miguel at +632 219 0786, +63906 3925045, email inquiry@mobilefestival.org, or visit the website at http://mobilefestival.org/.
The Mobile Festival 2013 is co-organized by Mobext and e-Learning Edge and is supported by major organizations such as the Philippine Association of National Advertisers (PANA), the Philippine Retailers Association (PRA), and the Association of Accredited Advertising Agencies – Philippines (4As).
