QUEZON CITY, PHILIPPINES – TriNoma, the flagship Ayala mall in Northern Metro Manila, has set a new benchmark in cinematic entertainment with the grand launch of its A-Giant Cinema, Ayala Malls Cinemas’ largest and most immersive movie screen yet. With this latest innovation, TriNoma redefines what it means to watch a film, offering audiences an unparalleled theater experience.
Designed to deliver a sensory spectacle, the A-Giant Cinema features a screen four times larger than the standard movie display, coupled with premium Dolby Atmos surround sound and laser sharp projection technology. With a seating capacity of 600, moviegoers can expect plush, ergonomically designed chairs with generous legroom – elevating both comfort and cinematic immersion.
“We are thrilled to bring the A-Giant Cinema experience to TriNoma. Moviegoers in Quezon City can finally enjoy cinematic moments that are as big as big can get, and an immersive bonding experience that they can share with family and friends,” says Yvette Roldan, Ancillary Business Head of Ayala Malls.
TriNoma’s A-Giant Cinema is the third of its kind, following successful launches in Ayala Malls Vertis North and Ayala Malls Manila Bay. The concept anchors Ayala Malls Cinemas’ commitment to continually elevate the Filipino moviegoing experience through innovation, exclusivity, and state of the art facilities.
To celebrate its launch, guests were welcomed with a curated cocktail experience from Astons, followed by a special block screening of the highly anticipated Disney Marvel film, “The Fantastic Four: First Steps.” The blockbuster stars Pedro Pascal as Reed Richards/Mister Fantastic, Vanessa Kirby as Sue Storm/Invisible Woman, Ebon Moss-Bachrachas Ben Grimm/The Thing and Joseph Quinn as Johnny Storm/Human Torch.
The A-Giant Cinema’s debut coincides with the broader transformation of TriNoma’s entertainment wing. All TriNoma cinemas now feature Dolby Atmos technology and the cinema lobby has been fully revamped to enhance the overall visual and experiential ambiance.
“At Ayala Malls Cinemas, we’re always looking for ways to offer the most premium experiences to our cinema patrons through our exclusive features, including A-Giant, A-Luxe and 4DX,” adds Roldan. “We hope that improving our cinemas will enhance the movie-watching experience for all – families, friends, movie buffs and even casual moviegoers.”
The A-Giant Cinema is part of a larger reimagining of the TriNoma mall experience. “We’re enhancing the experience with refreshed hallways, a dynamic Activity Center with a giant LED wall, and upgrades to the North Avenue façade and Mindanao Lobby for a vibrant sense of arrival,” says Ayala Malls COO Paul Birkett.
Upcoming highlights include Burnt Bean, H Proper Coffee Roasters, Little Flour, Pizza Sisters, and Key Coffee. The Dining Row at Mindanao Lobby will curate a unique blend of global and local cuisines, while the Garden Restaurantsare being reimagined with verdant greenery and family friendly amenities.
