BANGKOK, THAILAND – The largest line-up ever of the Adman Symposium 2025 continued into its second day at Samyan Mitrtown Hall on November 20, 2025, where it was attended by students, marketers, and professionals from the advertising industry who gathered to learn insights from some of the best leaders and creatives in the field.
The Adman Symposium has been around since 2004, and for the past seven years, the event has expanded into a full two-day seminar. It continues to be a platform that inspires young creatives.
Adman Symposium continues to be an event that inspires young creatives
According to Rati Panthawi, President of the Advertising Association of Thailand and Vice Chairman of the Adman Awards & Symposium Operating Committee, their intention in creating this event is to offer a space for sharing knowledge and a “place that inspires everyone who attends.”
“We want this event to feel like a national day of creativity — a chance for all of us to enrich our own experiences and to collectively drive Thailand’s creative society and creative economy forward,” Rati added.
Centered around the theme “The future of advertising is humanity,” Rati emphasized the importance of returning to the power of being human, with the goal of creating the strongest and most meaningful emotional connections between brands and consumers. While doing so, he also noted that technology and the rise of AI will continue to be “essential tools” that help people gather insights, analyze, create, and communicate with greater efficiency and precision.
Adman Symposium 2026 will be ‘even bigger’
He went on to thank the 1,500 attendees who were present per day, as well as the committees of the Advertising Association of Thailand. “I truly hope that our two-day, one-night event this year has been valuable and will continue to drive the growth of Thailand’s creative industries,” Rati said.
He then teased an “even bigger” event coming next year, as it will coincide with the 60th anniversary of the Advertising Association of Thailand. “We’ll meet again at the Adman Award Symposium 2026 on November 18–19 next year, right here at the same venue,” he concluded.
Insights Learned on Day 2
The second day of the symposium opened with sessions like “The Power of Love,” “The Art of Greed,” and “The Beauty of Envy,” grounding the discussions in emotional storytelling and the universal truths that shape great ideas.
Talks such as “The Power of Simplicity” and “The Future of Brand Collabs” reminded attendees that even in a complex digital world, the strongest work always begins with human insight and meaningful partnerships.
Across the different stages, the spotlight shifted to the evolution of culture and technology. Sessions like “The Future of Creativity” and “AI and the Role of Director” explored how creators can embrace new tools without losing the spark that makes stories genuinely human. Meanwhile, “Behind the Global Rise of T-POP” highlighted how, despite rapid innovation, emotion, intuition, and cultural relevance remain irreplaceable. Talks such as “A Small Man in Big Advertising” and “Creativity Unleashed” further showcased how creative opportunities expand as new platforms and possibilities emerge.
In the afternoon, panel discussions such as “Agency of the Future” and “Beyond Creativity” examined how organizations must evolve by 2030, while “INSIDE GAMES” demonstrated how immersive environments will redefine brand engagement. “Why We Love SMEs” emphasized the power of authenticity and community-driven storytelling, and “Faith in B2B Creativity” closed the day by underscoring the massive creative potential of the business sector.
The second day of the Adman Symposium reinforced one clear truth: Creativity may evolve, bend, and transform alongside culture and technology, but at its core, it will always remain human. Whether through emotion, innovation, or shared imagination, the conversations throughout the day proved that the future of the industry belongs to those who can balance heart and intelligence — using technology as a tool, culture as a guide, and storytelling as the force that connects us all.
adobo Magazine is an official media partner of the Adman Awards & Symposium 2025.
