Each year, adobo measures the creative firepower of advertising agencies, their talent and key supplier categories in the Philippines to come up with the adobo Creative Rankings, one of the industry’s most anticipated lists.

An external auditing firm tracks these achievements across 10 of the most important local, regional and global advertising awards show to select winners for top agency, creative director, copywriter, production house, sound production house and even top advertiser/client and marketer.

adobo Magazine awards the list toppers at a casual gathering with beer, pizza and live music featuring industry rock bands to honor the creative “rock stars”.