BBDO Guerrero/Proximity Philippines, DDB Philipines and McCann Erickson Philippines are among the shortlisted nominees for the Asian Marketing Effectiveness Awards 2010 which honours clients and agencies for the best marketing strategies that transforms businesses and brands
BBDO Guerrero/Proximity Philippines is shortlisted for the Bayan Lola Techie campaign in the “Most effective use of interactive marketing” and the Pepsi Kada Can for the “Most effective use of product design and packaging”
DDB Philippines scored nominations for Conveniently McDonalds for the “Best brand loyalty marketing campaign”
McCann Erickson Philippines is shortlisted for the Coca Cola Open Happiness campaign in the “Best integrated marketing campaign” category.
In last year’s AME festival, Universal McCann Philippines won a bronze for Johnson and Johnson’s Botelya – Love in a Bottle campaign in the “Most effective use of branded content” category.
Ogilvy & Mather, Lowe Asia, BBDO and JWT were this year’s top-nominated networks, appearing on the shortlist 30, 12, 11 and 8 times, respectively. Leading the pack of nominees for the annual festival are campaigns led out of Southeast Asia and India. The winners will be announced on March 25, 2010 at the AME Festival in Shanghai
For the full list of shortlisted entries, click here
