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Ninety-five percent of election funds going to media spend

You can run, but you can’t hide.  The political ads are everywhere, and out to get you.  Your attention, that is.  The figures support it too.  The latest stats from AGB Nielsen reports 95% of campaign funds diverted to media, resulting in the most expensive Philippine elections, yet.

In early March, the Pera at Pulitika (PaP), a group that monitors campaign funding and spending, reported that from November 1, 2009 to Februrary 8, 2010, the top six presidential candidates aired a total of 15,479 minutes of TV and radio ads—the equivalent of 11 days of non-stop airing. 

And that’s before the official campaign period that started February 9.


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The big-spending three are Manuel Villar with 1.2 billion, Gilbert Teodoro with 427.8 million and Benigno Aquino III at 357.5 million.  

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(L-R) Aquino, Teodoro, Villar

Extrapolate from the data, and the figures show that in three months, total ad spend of the other top five contenders together, at P1.3 billion, is just a shade over Villar’s P1.2 billion.

< height="212" width="420" alt="" src="/global//UserFiles/election ad spend. " />

(Data courtesy of: Pera at Pulitika, AGB Nielsen, ABS-CBN)

The PaP reports that per Republic Act 9006 or the Fair Elections Act, media organizations are mandated to grant candidates a range of discounts, from 30% for television, 20% for radio, and 10% for print.   Villar claims being granted a 66% discount by buying media spots early, the PaP report further states.

 

 

adobo magazine.  The Word on Advertising.

 

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