MANILA, PHILIPPINES – The DMAP Digital Young Creators (DYC) program is back once more, and this year it’s bigger than ever with Sari-Sari DYC 2025. Happening on September 19 at the Ayala Museum, the annual bootcamp-meets-competition from the Digital Marketing Association of the Philippines (DMAP) gathers the country’s brightest young digital talents for its most exciting edition yet.
DYC is a DMAP initiative built to grow young digital talent. It’s part bootcamp, part competition, and all about bringing fresh ideas to life. Young creatives get the chance to learn from the country’s creative captains, marketing masters, and digital leaders, before competing for the chance to represent the Philippines on the global stage.
This year’s theme, Sari-Sari, draws inspiration from iconic Filipino neighborhood stores that offer a wide variety of goods and bring communities together. In the same way, the program welcomes creators from design, copywriting, strategy, technology, and content, and challenges them to mix their strengths in unexpected ways. It’s a melting pot of diverse ideas, innovations, and culture, brought together in one bootcamp led by the country’s top creative and industry leaders.
Two competitions headline the event. The DYC x Young Lotus Competition is open to young creators 30 and below, while the DYC x Young Innova Competition is for creators aged 31 to 40 years old. Winners will represent the Philippines at international creative festivals in Pattaya, Thailand, and Texas, USA.
“This year’s theme, Sari-Sari DYC, is the ultimate showcase of young digital talents,” said DYC Co-Chair Raymund Sison. “It celebrates creation in all its forms – a melting pot of diverse ideas, innovations, culture, and all kinds of digital makers. It’s the most exciting DYC has ever been and we can’t wait to see you all!”
DYC Co-Chair Cams Sta. Ana Tuason added, “This year, we’re making it even bigger and better. One bootcamp, two stages, two competitions, two age groups, and more chances for young creators to shine on the world stage. So we invite digital young talents from brands, agencies, media companies, tech startups, in-house agencies, among others.”
Dale Lopez, DYC Director for Creative, said, “How do you build a campaign about diverse creators? That was the challenge at the heart of Sari-Sari. We didn’t want to tell just one story: we wanted
to capture an entire social-first creative ecosystem. Like the sari-sari store it’s named after, the teasers and the launch film became a curated chaos of memes, visual effects and culture. Leveraging generative AI and the language of social, we built something experimental, expressive, and made for the people it celebrates: the creators themselves.”
DMAP Sari-Sari DYC 2025 is co-presented by Ayala Foundation, Meta, Maya, in partnership with Investing in Women, Tony &, Mold, and Bluespark, with Industry Partners Ad Standards Council, AdFest, The One Show, and Media Partners The Pod Network, EON, AGC Power Holdings Corp, adobo Magazine, Lit Lab Studios. With support from Oddefy, Pepsi Co, Monde Nissin, NutriAsia, Rice in a Box, Ella The Robot Barista, Carmen’s Best, Pernod Ricard, Chowking, Shakey’s, and Maynilad.
Register your teams now at sarisaridyc.com or email [email protected]
