GMA Network Inc. marketing and productions president Manuel P. Quiogue is retiring by yearend, after eight years as a key player in the network’s success.
In statement earlier this year, GMA Network chairman and president Felipe L. Gozon said Quiogue has contributed much to the company’s success.

"It would be difficult to find a replacement for Mr. Quiogue," he said.
When he announced his retirement from GMA, Quiogue said, "I thank GMA for allowing me to play a role in the company’s triumphs in the past few years. The past eight years have seen a big change in the way TV advertising has evolved. I take some pride in that GMA has always been a catalyst in this evolution."
One of his more successful and also more controversial strategies was to offer advertisers innovative creative buys. Because of this, advertising industry leaders accused him of providing quasi-creative ad campaigns at cut-rate prices and infringing on the intellectual property of creative agencies. It was a charge he vigorously denied.
GMA Network has not yet announced a replacement.
During his tenure at GMA, Quiogue received the Agora award for Outstanding Achievement in Marketing Management in 2003, as well as the IABC’s CEO EXCEL Award in the 2008 Communication Excellence in Organizations.
Before joining GMA Network, he worked for Carnation, Unilever, Levi Strauss, Coca Cola, and more famously at J. Walter Thompson (as president) and ABS-CBN (as the network’s marketing executive and managing director of Studio 23). He counted his exits from the last two companies as his first and second retirements.
Last December 4, over 100 former JWT employees paid him tribute during the annual xJWT Christmas party, which Quiogue has hosted for over a decade. 


At the celebration, he said that his plans for 2010 were still unclear, but he joked that he may well be preparing for his fourth retirement.
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Quiogue (center, 2nd row) poses with his fellow JWT alumni at their annual Christmas party on the GMA premises.
