BBDO/Proximity Singapore sharpens strategy with planning director hire

ASIA-PACIFIC – SINGAPORE, SEPTEMBER 23, 2011: BBDO/Proximity Singapore boosts the ranks of its planning team with Anton Reyniers (pictured), who joins as planning director. Reyniers has worked at leading London agencies including GLUE Isobar, BBH and Publicis.

Andy Wilson, head of Planning and chairman of the Asia Pacific Planning Council, says, “Anton represents the new breed of strategic leader that will be shaping the future of brands, he operates seamlessly between the worlds of brands, digital media, consumers and innovation.  He is an excellent addition to a fast-growing strategy team that includes expertise in innovation, engagement and digital planning, CRM, shopper marketing and brand development.”

BBDO/Proximity Singapore serves as the regional hub for its clients, which include P&G, Visa, DHL, Johnson & Johnson, Guinness, Fonterra and HP.
 

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