BANGKOK, THAILAND – With less than a week until the Adman Awards & Symposium 2025, anticipation is building across the advertising and marketing industry for the keynote talks from speakers around the world.
The theme for this year is “The Future of Advertising is Humanity.” While the rise of Artificial Intelligence has dominated the advertising industry in recent years, Adman aims to shift the focus back to using the “heart” to shape the future of Thai advertising. The message is clear: the industry must understand humanity as deeply as possible.
Happening on November 19–20, 2025, the symposium will be divided into three stages at Samyan Mitrtown Hall:
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- The Love & Greed Stage
- The Envy & Passion Stage
- The Courage & Faith Stage
In addition, the event will also feature Merit-Sharing and Sin-Confessing workshops.
Check out the official schedule for the Adman Awards & Symposium 2025 below:
Day 1 – Love & Greed Stage
9:45 a.m.–10:00 a.m. – Opening Speech
- Parames Rachjaiboon, Honorary President of the Advertising Association of Thailand
- Dr. Chalinee Hirano, Deputy Managing Director/ Chief Strategy Officer Far East Fame Line DDB PLC.
10:00 a.m. – 11:00 a.m. – The Ad Industry: Is it still a lucrative business?
- Dr. Chakrit Pichyangkul, Director of the Creative Economy Promotion Agency, Creative Economy Agency (Public Organization) CEA
- Rati Panthawi, President of the Advertising Association of Thailand (AAT)
- Pawat Ruangdejworachai, President of the Media Agency Association of Thailand (MAAT) and President & CEO of Media Intelligence Group (MI GROUP)
- Paruj Daorai, President of the Digital Advertising Association of Thailand (DAAT) and Founder of Lateral
- Dr. Chalinee Hirano, Deputy Managing Director/ Chief Strategy Officer Far East Fame Line DDB PLC. (Moderator)
11:00 a.m. – 12:00 p.m. – Is award-winning creativity driven by love or greed?
- Torsak Chuenprapar, Co-Founder & Chief Creative Officer, Wolf BKK
- Park Wannasiri, Chief Creative Officer, VML Thailand
- Damisa Ongsiriwattana, Co-Founder & Chief Creative Officer, SOUR Bangkok
- Anuwat Nitipanont, Chief Creative Officer, YDM Thailand
- Phairat Uaphadunglert, Executive Creative Director/Co-Founder, Choojai & Friends (Moderator)
12:00 p.m. – 1:00 p.m. – Break time
1:00 p.m. – 2:00 p.m. – The secret to brand power is hidden in your data (English session)
- Richard Brosgill, CEO, APAC, Assembly
- Thanawat Meesawat,CEO, ADK Thai Co., Ltd.
2:00 p.m. – 3:00 p.m. – Adman’s love never dies: The legendary Adman
- Rojana Chuasakul, Creative Director SEA, TBWA / Media Arts Lab Singapore
- Subun Khow, Chief Creative Officer, Dentsu Creative Thailand
- Veradis Vinyaratn, Chairman, TBWA\Thailand, OAG Thailand
- Thanawat Sakunnanthiphat, Executive Creative Director, VML Thailand (Moderator)
3:00 p.m. – 4:00 p.m. – Data greed is good
- Anan Teerabruranapong, Vice Executive Data & AI Director, Data First
- Pavarisa Chumvigrant, Chief Marketing Officer, FWD Thailand
- Kla Tangsuwan, CEO, Wisesight (Thailand)
- Narongyod Mahittivanicha, Co-Founder & Head of Growth, TWF Agency
4:00 p.m. – 5:00 p.m. – The love of craftsmanship vs. the love for AI assist
- Thitipoom Phetsangkhat, Creative Group Head, DUCTSTORE the design guru Co., Ltd.
- Somchana Kangwarnjit, Founder/Executive Creative Director, Prompt Design
- Narudee Ingkavat, Design and Production Director, Far East Fame Line DDB PLC.
Day 1 – Envy & Passion Stage
10:00 a.m. – 11:00 a.m. – Open clubs: Passionate game changer for brand events
- Rawin Asawawiboonphan, Co-Founder, Cruise Control Run Club
- Parama Intasorn, Co-founder & Managing Director, iwelty Co., Ltd.
- Thunwasaka Nawatthammakun, Founder of Kaew Pilates Studio and YPS Club
- Lisa Laohakorrawat, Managing Director, Masket Communications (Moderator)
11:00 a.m. – 12:00 p.m. – From algorithms to authenticity: Building human trust in the future of advertising
- Suvita Charanwong, CEO & Co-founder, Tellscore
12:00 p.m. – 1:00 p.m. – Break time
1:00 p.m. – 2:00 p.m. – CMOs for own brands: How passionate are they?
- Kanyachat Lerttanapaiboon, Co-founder and Chief Executive Officer, Her Hyness
- Pramote Dechaboonsiripanich, Managing Director, PAÑPURI
- Paniti Kobkulsuwan, Chief Executive Officer, Thaisakol Estate Company, Ltd.
- Pavitra Kobkulsuwan, Managing Director, Thaisakol Estate Company, Ltd.
- Nunthinee Sa-ardaium, Vice Executive Client Service Director, Far East Fame Line DDB PLC. (Moderator)
2:00 p.m. – 3:00 p.m. – Creative Intelligence: Redefining the Future of Advertising with GenAI (English session)
- Rajesh Patil, SEA Senior Manager, Adobe
- Veeraya Methasophonsap, Account Manager, Adobe
3:00 p.m. – 4:00 p.m. – Creative intelligence: Redefining the future of advertising with GenAI (English session)
- Krist-kul Chumkaew, CEO & Co-founder, Afteryum Group
- Tharis Toranavikrai, Content Creator, Boomtharis
- Veerachon Satthaying, Founder & Chairman, Company B Co., Ltd. and Chairman, Kam Toe Toe Co., Ltd.
- Patipan Khoonngeun , KOL-Influencer, Khong Rao 24 Co., Ltd.
- Jittikarn Kongthed, Managing Director, Play Digital (Moderator)
4:00 p.m. – 5:00 p.m. – Green Eyes for Iconic Creativity (English session)
- Masaya Asai, Chief Creative Officer, Droga5 Tokyo, part of Accenture Song
Day 1 – Courage & Faith Stage
10:00 a.m. – 11:00 a.m. – Future PR: Personal branding is a plus or a must?
- Grantarit Ketsumpan, Managing Director, Brand Wealth, Public & Investors Relations Consultant
- Saruttaya Mahanavarani, Managing Director, Verve Public Relations
- Kannokan Rinnachit, Managing Director, Yell Worldwide (Moderator)
11:00 a.m. – 12:00 p.m. – Relations, courage and luck: The Chinese market winning tri-factors (English and Thai session)
- Dr. Panicha Prateepavanich, Co-Founder, Mango China Group
- Jay Min Ji, Deputy Secretary-General, Shanghai International, Advertising Festival Committee, Founder & GM of Daolun&co.
- Dissara Udomdej, CEO/Founder, Yell Worldwide
- Dr. Poiluang Konsongsaen, CEO, The Platform Co., Ltd. (Moderator)
12:00 p.m. – 1:00 p.m. – Break time
1:00 p.m. – 2:00 p.m. – “Young Canners” Battle and courage at Cannes Lions 2025
- Asa Piwkhum, Director of Creative Product and Service Industry Department, Creative Economy Agency (CEA)
- Jiratchaya Pattarathumrong, Art Director, Accenture Song Thailand
- Pongsakorn Phumsiridol, Copywriter, Accenture Song Thailand
- Kritchaporn Emamorn, Senior Creative Specialist, Far East Fame Line DDB PLC.
- Thanawat Intaraha, Art Director, Far East Fame Line DDB PLC.
- Buris Intrasawek, Copywriter, FLASH BOMBER
- Machima Phanthaksin, Art Director, FLASH BOMBER Miss Kritchaporn Emamorn
- Lalunlorn Bunsermsong, REFRAME BY MAP, SOUR Bangkok
- Sitta Chandarawong, Creative Group Head, SOUR Bangkok
- Kawisara Nguyen, Art Director, TBWA Thailand
- Napapa Wichaikul, Copywriter, TBWA Thailand
- Asawin Panichwattana, President of B.A.D. Co-Founder, Third Eye Bangkok (Moderator)
2:00 p.m. – 3:00 p.m. – Women leaders’ courage blueprints: CEOs’ talks
- Kanokkorn Seehapan, CEO, Grey Thailand
- Phannika Vongsayan, Group CEO, TBWA Thailand
- Parattajariya Jalayanateja, Chief Executive Officer, VML Thailand
- Chanwit Trakoolpaiboolpol, General Manager, Spa-Hakuhodo Co., Ltd. (Moderator)
3:00 p.m. – 4:00 p.m. – From faith to actions: The sustainability behind the brand
- Salinla Seehaphan, Corporate Affairs Director, Nestlé (Thai)
4:00 p.m. – 5:00 p.m. – Faith in Thai storytelling going on global screen
- Ekasit Thairat, Film Director, Springboard Plus Co.,Ltd
- Wattanapong Wongwan, Director (Documentary Film)
- Yongyoot Thongkongtoon, Film Maker
- Noth Thongsriphong, Head of content, New Narratives (Moderator)
Day 2 – Love & Greed Stage
9:45 a.m.–10:00 a.m. – Closing remarks
- Rathi Panthawi, President of the Advertising Association of Thailand and Vice Chairman of the Adman Awards & Symposium Operating Committee, Advertising Association of Thailand.
10:00 a.m. – 11:00 a.m. – Meet & greed in brand collaboration: Who got what?
- Natee Charussuriyong , Co-Founder, Guss Damn Good
- Rarin Tumwattana , Co-Founder, Guss Damn Good
- Vacharee Siriwachwiwat , Chief Executive Officer & Co-Founder, Good Things Happen
- Patra Patrasuwan , Associate Marketing Director, KFC Thailand
- Phudit Shirdel, Senior Associate, Brand and Media, True Corporation (Moderator)
11:00 a.m. – 12:00 p.m. – The power of ‘love’ in storytelling
- Wit Sittivaekin, Host of 8 Minutes History and Morning Wealth
12:00 p.m. – 1:00 p.m. – Break time
1:00 p.m. – 2:00 p.m. – The love for “Kiss” strategy: Keep it simple and stupid?
- Thanasorn Janekankit, Creative Chairman & Founder, FLASH BOMBER
- Jenkanit Rujiramora, Chief Strategy Officer, Publicis Groupe Thailand
- Jongjitr Smith, Vice Chief Creative Officer, Far East Fame Line DDB PLC. (Moderator)r)
2:00 p.m. – 3:00 p.m. – Let’s be greedy: Where is new business in 2026 & onward?
- Saharath Sawadatikom, Creative Chairman & Founder, CJ WORX
- Dr. Sora Kaitkanarat, Chief Executive Officer, Initiative and BPN Thailand
- Samira Thancharoenkit, Managing Director, Leo Bangkok & Digitas Thailand
- Pawat Ruangdejworachai, President & CEO, Media Intelligence Group(MI GROUP), and President of the Media Agency Association of Thailand (MAAT)
- Dr. Nitchakun Tuwaphalangkun, Business Director, ABLE Bangkok (Moderator)
3:00 p.m. – 4:00 p.m. – SME Art brands: Thriving or growing with fan’s love?
- Jatuporn Wongtong, Art Installation And Experience Designer, ARTSLONGA
- Tachamapan Chanchamrassang, Artist & Founder, Happy People Studio
- Sombat Ngamchalermsak, Co-Founder, Paperspace
- Pruitsatorn Sakulthai, Senior Partner / Design Director, PIA Interior (Moderator)
Day 2 – Envy & Passion Stage
10:00 a.m. – 11:00 a.m. – Future of Creativity: Should we be envious? (English session)
- Kentaro Kimura, International Chief Creative Officer, Corporate Officer, Hakuhodo
11:00 a.m. – 12:00 p.m. – Music passion: Unbound creativity
- Thasorn Boonyanate, Chief Creative Officer, BBDO Bangkok
- Cheewin Kosiyabong, Songwriter and Producer, The Flying Tomato Music
- Latthapat Tangtrustham, Data Driven Insights Analyst-Enterprise Solutions, MFEC (Moderator)
12:00 p.m. – 1:00 p.m. – Break time
1:00 p.m. – 2:00 p.m. – How can brands harness T-Pop passion?
- Oraphan Monphichit Pavaravadhana, CEO, Dreamers Society Management Co., Ltd.
- Chalakorn Panyashom, Chief Digital Officer Workpoint Entertainment Pcl. and Director, TPOP Incorporation Co., Ltd.
- Punsak Limvatanayingyong, Founder, Finetunes Music Co., Ltd. (Moderator)
2:00 p.m. – 3:00 p.m. – Are directors envious of AI?
- Wuthisak Anarnkaporn, Founder / Film Director, Factory01
- Teerapol Suneta, Film Director, Suneta House
- Pongpiti Phasukyud, Founder & CEO, AD ADDICT (Moderator)
3:00 p.m. – 4:00 p.m. – The limits of AI: What can – and can’t – be automated when it comes to empathy, and big ideas
- Kasidis Satangmongkol, Digital Writer, DataRockie and Data Analyst, Samsung Thailand
Day 2 – Courage & Faith Stage
10:00 a.m. – 11:00 a.m. – Future agency in 2030: What would we be doing differently from now?
- Pacharaphol Wongphromvej, Co-Founder, Kray Bkk Co., Ltd
- Narongyod Mahittivanicha, CEO, TWF Agency
- Kanokkan Rinnachit, Managing Director, Yell Worldwide
- Lisa Laohakorrawat, CEO & Founder, Masket Communications (Moderator)
11:00 a.m. – 12:00 p.m. – Future of ads in games?
- Umamorn Siriluksanaporn, Vice President of Influencer Marketing and POKKT, AnyMind Group
- Poramin Chawla, Marketing Director, Taokaenoi Food & Marketing PLC.
- Napon Pouvaranukoah, Senior Manager, Digital Enhancement – Digital Content & Financial Services, True Corporation Public Company Limited
- Ponsan Noknoum, Creative Director, The Zero Publishing (Moderator)
12:00 p.m. – 1:00 p.m. – Break time
1:00 p.m. – 2:00 p.m. – SME’s brand success: From WOM: Courage or faith?
- Dr. Polly Hason, CEO, JIANCHA TEA
- Waritta Suebphanwong, CEO, Founder, Mizuhada Group Co., Ltd
- Supakit Trakoolkitjaroen, CEO, Nai Ouan Yentafo
- Arthit Inturat, Client Service Director, Far East Fame Line DDB PLC. (Moderator)
2:00 p.m. – 3:00 p.m. – Future consumers: Who are real consumers?
- Chaniya Nakalugshana, Chief Consultant, Homerun Consulting
3:00 p.m. – 4:00 p.m. – The next frontier for agencies: Expanding to serve B2B industry?
- Sitthinunt Pholvisutsak, CEO, Content Shifu
Day 1 – Merit-Sharing Workshop
10:30 a.m.–12:00 p.m. – HUMANICE FEEDBACK: Uplifting creative works through challenging but nice language
- Prasit Kunanuphanchai, Chief Strategy Officer, BBDO Bangkok
- Jenkanit Rujiramora, Chief Strategy Officer, Publicis Groupe Thailand
- Narongyod Mahittivanicha, Co-Founder & Head of Growth, TWF Agency
1:00 p.m.–2:30 p.m. – Essential conversations for leaders
- Siwat Chawareewong, Executive Coaching & Founder, River Mersey Co., Ltd.
2:30 p.m.–4:00 p.m. – Humanize AI in content creation
- Surasak Lhuengusakul, Co-Founder & Director of Planning & Ideas, BrandBaker
Day 1 – Sin-Confessing Workshop
10:30 a.m.–12:00 p.m. – Shortcut to getting agency’s interview
- Thirawat Issariyakamol, Head of HRBP, Dentsu Thailand
- Pantep Uthaikanya, Head of HR, Far East Fame Line DDB PLC.
- Worrapreeya Ucharoen, Talent Director, McCann Worldgroup Thailand
1:00 p.m.–2:30 p.m. – Customer experience and service design: Hi-touch & Hi-tech
- Sanit Poobupha, Founder & Lead Catalyst, Wisdom Works Consultancy & Services Co., Ltd.
- Wedinee Satawethin, Customer Experience Enthusiast, Wisdom Works Consultancy & Services Co., Ltd.
2:30 p.m.–4:00 p.m. – Greenwashing or sustainability for real?
- Dr. Poiluang Konsongsaen, Chief Executive Officer, The Platform Co., Ltd.
- Dr. Thanyaporn Krichtitayawuth, Executive Director, UN Global Compact Network Thailand
Day 2 – Merit-Sharing Workshop
10:30 a.m.–12:00 p.m. – Unlocking brand marketing by BrandAge
- Thanadej Kulpitivan, Managing Editor, BrandAge Marketing Resources Co., Ltd.
1:00 p.m.–2:30 p.m. – Humanized design in action
- Nopneera Rugsasook, CEO/Founder, Yindee Design
Day 2 – Sin-Confessing Workshop
10:30 a.m.–12:00 p.m. – Data actions or data hoarding?
- Songpon Yingsuwannachote, Customer Experience Management Director, Data First Co., Ltd
1:00 p.m.–2:30 p.m. – Re-branding secret recipe
- Saroj Laohasiri, Strategy and Marketing Consultant, School of Strategist
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