PARIS, FRANCE – Last Thursday, the Gerety cocktail “Ode to Chaos” brought together the creative community for an unforgettable celebration in the heart of Paris. Around the bold theme of the ode to chaos, the evening explored the way that disorder, reflections and the unexpected nourish the best creative ideas.
Dentsu Creative France Chief Strategy Officer Alexandra Servant-Rony opened the discussion by revealing the creative force of destruction, reminding us that the end of one system can often mark the beginning of a new impetus.
Monks Paris Executive Creative Director Ibrahim Seck then shared an inspiring vision of disorder as a driver of excellence, emphasising that in our industry, we must remain fluid — like water.
Finally, The Seventh House Founder & Chief Executive Officer Sandrine Plasseraud reminded us that creativity, like chaos, thrives on action, and that sometimes a seemingly minor decision can rewrite history.
The evening was also the occasion to congratulate the 2025 Gerety French winners, celebrating the campaigns and talents that redefine advertising through a powerful and inclusive perspective.
Gerety President Lucia Ongay commented “Thank you to everyone that came and acknowledged the energy and creativity from the beauty in chaos, and a special thank you to the .Monks Paris team for the support and warm welcome that made the event a success!”
Check out the 2025 winners at www.geretyawards.com
