On November 16, Burger King France rolled out a daring new audiovisual concept: a one-minute “silent” advertisement in both 60- and 30-second formats, airing on television and in cinemas.
Gone are the slogans, voiceovers and advertising gimmicks. Instead, the film presents a single uninterrupted shot of a person eating — no script, no commentary, only the crisp, primal sound of each bite.
The aim: to turn eating into a sensory spectacle, to let the textures and flavors speak for themselves, and to elevate the familiar Whopper experience.
To emphasise this fresh take, the campaign introduces the Whopper Rings: a twist on the classic burger with three crispy onion rings and two slices of melted cheddar added to the iconic Whopper.
The campaign was conceived and produced by the creative agency Buzzman, known for its innovative approach in redefining brand expression beyond conventional advertising.
In an advertising landscape saturated with noise, this campaign chooses to mute everything except the eating — a bold move that challenges the viewer’s expectations and asks them to listen differently: to the sizzle, the crunch, the melt.
Burger King France thereby positions itself not just as a burger brand, but as a maker of experiences. The campaign invites audiences into this sensory moment. It’s stripped back, indulgent, and daringly simple.
CREDITS
Burger King France
Managing Director: Alexandre Simon
Marketing Director: Grégoire Champetier
Head Of Brand & Media: Cyril Champaud
Head Of Food & Family: Marine Levy
Food Marketing Manager: Sofia Nimmegeers
Product Manager: Margaux Rousse
Media Officer: Clara Bourgeois
Buzzman
Chairman & Creative Director: Georges Mohammed-Chérif
CEO: Julien Levilain
Managing Director In Charge Of Strategies: Clément Scherrer
Creative Director: Patrick Samot
Associate Director: Loïc Coelho
Account Director: Fany Maupou
Account Manager: Romane Bourdier
Assistant Advertising Manager: Elisa Berhouet-Cases
Deputy Managing Director In Charge Of Social Media: Pierre Guengant
Social Media Consultant: Elisabeth Royo
Head Of PR & Communication: Paul Renaudineau
PR & Communication Manager: Marie Smid
Head Of Production: Vanessa Barbel
TV Producer: Morgane Gaspar
Head Of Motion: Théo Berdrin
Motion: Melanie Martin
Film Production: Hier Soir
Director: Lucie Bourdeu
Producer: Anne Cécile Jemin
Post-Production: Hier Soir
Sound Production: Schmooze
