ASIA-PACIFIC – SINGAPORE, SEPTEMBER 28, 2012 – Global marketing and communications company Omnicom Group won a record 117 creative awards at the 2012 Spikes Asia Awards and Festival in Singapore, significantly outpacing the competition.
BBDO received the night’s top honor, winning Network of the Year, with DDB placing second. In this category, Omnicom networks have finished in the top spot each of the last three years.
Omnicom’s wins continued with DDB Sydney taking the Agency of the Year Award, and BBDO Guerrero, Makati City, finishing in the top three. Whybin\TBWA Group Sydney also placed in the top three in the Media Agency of the Year Award.
Clemenger BBDO Melbourne swept the competitive new Creative Effectiveness division of the Spikes Asia Awards program, winning the Grand Prix for "Break Up" on behalf of National Australia Bank, while DDB Sydney won the Grand Prix in Print for "Bikers-Police" on behalf of Volkswagen.
Over thirty agencies in 10 countries contributed to Omnicom’s record performance at Spikes this year.
"We want to congratulate all of our firms on the record number of awards they received for their client work in the Asia-Pacific region. Our success at this year’s Spikes reflects Omnicom’s global creative leadership and our deep commitment to continually setting the new gold standard in creative excellence," said John Wren, Omnicom president and chief executive officer.
This year’s Spikes Asia Awards was reported to be the most crowded and competitive program in the show’s history, with a record 4,860 campaigns vying for the chance to win top creative honors. As Asia-Pacific’s most prestigious creative awards festival, Spikes Asia rewards the best work in Creative Effectiveness, Film, Print, Outdoor, Radio, Digital, Direct, Promo & Activation, Media, Design, Film Craft, Print & Poster Craft, Integrated, Mobile, PR, and Branded Content & Entertainment. The annual Festival is designed to recognize the most outstanding creative agencies and communications industry work being done throughout the fast-growing Asia-Pacific region.
