SHANGHAI, CHINA – Today, October 27, 2025, I’m sitting in TBWA\ Shanghai, thinking back on the unforgettable One Asia journey in Seoul.
It was such an inspiring experience — full of creativity, warmth, and human connection from start to finish.
I loved the idea of “The Five Senses of Seoul” — smell, taste, touch, sound, and sight. From the welcome card on the first night to the thoughtfully curated gift bag, every detail carried those five senses and touched everyone’s heart. It brought everything together — the creativity, the city, and the people. This wasn’t just a creative festival; it was a sensory experience that made this year’s One Asia feel truly different from any other.
It was inspiring to see so many great ideas from across Asia. Some drew instant love, while others sparked debate — but that mix of diversity and shared understanding is what broadens our perspective. No matter where we came from, we all celebrated pure creativity. Because the world truly needs more joy, and more positivity.
I could also feel how Asian creativity is evolving — becoming more diverse, more international, and more confident. We speak for brands, for culture, for problem-solving — but most importantly, we speak for creativity itself.
And beyond the work, it was about the people. In just a few days, I met so many incredibly talented and inspiring humans. There was laughter, honesty, and even tears — moments that reminded me I’m part of a community built on trust, hope, and passion. Together, we’re shaping what the next chapter of Asian creativity can be.
About The Writer
Chen Mo is one of China’s most recognized female creatives — instinct-led, purpose-driven, and deeply in love with the work. Since joining TBWA\Shanghai in 2015, she has grown into the role of Executive Creative Director for TBWA\China and its in-house creative content studio TBWA\BOLT. Chen blends craft with conviction — balancing disruptive vision with a belief in the power of creativity to move people and shape culture.
Chen’s creative vision has been celebrated on the world’s most respected stages — Cannes Lions, D&AD, One Show, Spikes Asia, LIA, and beyond. She has crafted standout campaigns for brands like adidas, BMW, and more, delivering ideas that spark attention and shape what’s next. Her thinking is bold yet elegantly simple — leaving a quiet resonance that lingers.
