Philippine News

Why SPOTIFY’s brand builder thinks there’s playing room for everyone who loves a good tune.

Sunita Kaur may have a pretty face, but it’s her mind –that of an unparalleled strategist and leader behind some of the world’s most influential and pervasive digital brands—that’s earned her a legion of geek admirers. After close to a decade in traditional media, she jumped into online publishing in 2006 with Forbes as Advertising Director for Asia & Middle East and in 2009 with Microsoft. Sunita was part of the launch team at Facebook before joining Spotify, and she helped build the business in the region for three years. In just two years, she has nurtured markets like the Philippines to become Spotify’s second fastest-growing market globally second only to Canada and its biggest market in the Asia-Pacific region. Rival companies are the least of her concerns, citing piracy as the number one enemy. “The solution to breaking this cycle of is to have more companies who think like us to help keep the music business thriving.” Spoken like a true music maven.

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