ASIA-PACIFIC – MALAYSIA, OCTOBER 29, 2012 – F&N Interflavine has awarded TBWA\ Kuala Lumpur its F&N Fun Flavours brand portfolio, adding to the F&N SEASONS brand, which is currently handled by TBWA.
“The decision was made after a comprehensive evaluation process that involved F&N’s incumbent agencies,” said Jenny Wong, assistant general manager – marketing . Through the years we have developed a strong partnership with TBWA\ Kuala Lumpur working on the F&N SEASONS brand. The additional brand assignment of F&N Fun Flavours is effective October 2012.”
According to TBWA\Kuala Lumpur CEO Aaron Cowie, the agency has worked with the brand for more than five years and is “still very passionate about the brand”.
