ASIA-PACIFIC – BANGKOK, THAILAND, MAY 11, 2011 – Technology meets art in Y&R Thailand’s eye-catching campaign for the Bangkok Arts & Culture Center (BACC). The agency was tasked with devising a way of communicating effectively with young people who would make art approachable and contemporary.
Y&R worked with some of Thailand’s most famous artists to create QR code sculptures and installations – ‘Q Art Code’ – and placed them across Bangkok in prominent public spaces. People can scan the Q Art Code using a QR reader app on their smartphones, directing them to the BACC website where they can view the center’s exhibition calendar.
Within the first two months after the launch, visits to the BACC website and center increased by 20%, in addition to drawing a lot of public attention.
Commenting on the campaign, Trong Tantivejakul, Chief Creative Officer, Y&R Thailand said, “This campaign uses the latest technology as the tool to reach young people with art as the attraction, thus raising awareness of the BACC and its exhibitions in a highly relevant and thoroughly modern way.”
CREDITS:
Advertiser: Bangkok Arts & Culture Center
Agency: Y&R Thailand
Chief Creative Officer: Trong Tantivejakul
Executive Creative Director: Jon Chalermwong
Copy writer: Jittra Thiuthipsakul, Trong Tantivejakul
Art Director: Kittisak Poonnotok, Jon Chalermwong
Producer: Wichitra Tritodtrakoon,Pannapa Donavanik
Photographer: Pardzy Alive Studio
Retouch: Chill House
Account Management: Wichitra Tritodtrakoon
Editor: Watchara Eamsangsai
