At the conclusion of the 2008 Clio Festival, T.A.G. SF and McCann SF, Projector, Inc.,
In addition, BBDO New York was named 2008 Agency of the Year, BBDO Worldwide collected the 2008 Network of the Year, and MJZ was selected as 2008 Production Company of the Year. These honors were determined by the agency office, network and production company that score the most Clio statue points across all categories for a given year.
T.A.G. SF and McCann SF took home the Grand Clio for the television campaign “Ammo”/”Enemy Weapon”/”Hunted” on behalf of Microsoft Xbox – Halo 3. TBWA\Chiat\Day, New York, picked up the Grand Clio in the Radio category for the product/service campaign “Broken Heart”/”Lullaby”/”Prison Guard” for Combos, and Projector, Inc., Tokyo, got the Grand Clio in Interactive for the viral program “Uniqlock” for client Uniqlo. Projector, Inc. also won a Gold Clio last night in the Content & Contact category for the same program.
BBDO New York led all individual offices with three Gold Clios, followed by TBWA\Chiat\Day,
On the client side, work for Sony BRAVIA received three Gold Clios for the night. AT&T, Microsoft Xbox – Halo 3 and Combo won two Gold Clios each.
The Clio judging process makes it possible for there to be several Gold, Silver or Bronze winners—or in some cases, no winner at all—within individual categories. With more than 20,000 entries received from 65 countries, fewer than three percent receive a Clio statue, and less than one percent receives a Gold Clio. If judges determine a Gold winner is “best-in-show” in its category, they have the opportunity to bestow an even higher honor: the Grand Clio.
