What do you hope to get out of this AdCon?
< hspace="10" height="100" width="80" vspace="10" border="0" align="right" src=" margot-torres. " alt="" />Margot Torres, Overall Chair, 21st PAC
Fulfillment of our vision of Fun, relevant learning for everyone…With economic crisis as perspective, the 21st PAC will be different in terms of approach such as the use of digital technology, show for concern for environment, a more interesting trade exhibit, a new Araw Awards incorporating marketing effectiveness and a more meaningful effort to keep things simple after Typhoon Ondoy and Pepeng.
Kristina Reyes, Brand Channels
I expect the answers to the suspenseful ad.
< hspace="10" height="100" width="80" vspace="10" border="0" align="left" src=" kulas. " alt="" />Kulas Abrenilla, DentsuINDIO
Since this is my first Adcon, I’m really not expecting much except that they say there’s lots of parties, which is what I’m actually looking forward to go to. Kidding aside, given that I was fortunate to attend Cannes and Spikes, the same world-class education and training would also be available.
< hspace="10" height="100" width="80" vspace="10" border="0" align="right" src=" roy-del-valle. " alt="" />Roy Del Valle, Noisy Neighbors
I expect the speakers to provide a fresh source of ideas and maybe new processes to approach old marketing objectives…Considering the natural calamities so near to the congress date. I’d settle for it being the most relevant congress rather than being the biggest or best.
< hspace="10" height="100" width="80" vspace="10" border="0" align="left" src=" cristina-mungcal-nielsen. " alt="" />Cristina Mungcal, Nielsen
I hope the AdCon this year will take on a more socially relevant theme. Something that can empathize with the plight of the mass-based Pinoys amidst the disasters that we’ve experienced. Advertisers should be able to reach out to the “masa” (the masses) since they bring in the volume by sheer population size.
Harvey Chua, AdPhoto
I just hope it would be relevant in the light of economic downturn and recent calamities.
Dodie Lucas, Small Bytes
This congress should do well given their theme. Truly, success or failure starts with an outlook. Focus on the grim side: you may keep your money intact, but you will surely lose opportunities. Focus on an alternative side and who knows, you may discover untapped gold.
Realistically, grandeur should not be expected this year. Neither should a financial windfall be coveted. If they are achieved…then that’s fabulous. However, the congress will do well if it could be recalled as the congress that helped the marketing communication industry tease through the thicket of a perplexing and proliferated future and helped it to get back its elan.
Jim Ayson, SMART
Apart from the bashes, what I’d like to get out of this is a burst of inspiration from hanging out with creative types. I’m with a product development group and we’re just as pressured to stay creative as any creative group in an ad agency except that our tools are communication technologies.
I’ll be attending mainly the digital track although I will have to say that listening to speakers from Friendster and Multiply is not terribly exciting….there should have been more emphasis on Web 2.0 companies, particularly those that are contributing to the Facebook-Twitter nexus of social media ecosystems.
Ad congress organizers could have scanned topics of conferences like FOWA (Future of Web Apps), All Things D, Ad Tech, and O’Reilly’s Web 2.0 Summit series to get a better selection of speakers and topics for digital that would be relevant to advertising.
Jerry Kliatchko, University of Asia and the Pacific
New ideas, fresh thinking from the speakers
< hspace="10" height="100" width="80" vspace="10" border="0" align="right" src=" peachy-pacquing. " alt="" />Peachy Pacquing, Ogilvy and Mather Manila
Far greater discernment. And not just on the idea but delivery of results as well. I guess that was the point of allocating 25% on results as well as inviting clients and account managers to judge. An uncomfortable change for some but a great manifestation of our response to defining what we are really paid to do. Create ideas that move people to actually do something — to buy, to advocate, to click, to wear, to blog, whatever we intended them to do in response to what we have put before them.
< hspace="10" height="100" width="80" vspace="10" border="0" align="left" src=" lady-san-pedro. " alt="" />Lady San Pedro, McCann Erickson
The one thing I hope to get from the 21st PAC A really good time! 🙂
