ASIA-PACIFIC – HO CHI MINH CITY, VIETNAM, FEBRUARY 24, 2012: TBWAVietnam starts opens its first Young Bloods program in Ho Chi Minh, Vietnam with Tai Chung, Quynh, and Vinh Nguyen as the chosen ones to join the global network’s talent initiative.
The brainchild of TBWA’s worldwide creaive director John Hunt, Young Bloods program was first launched in 2001 at the TBWAChiatDay New York office. According to Hunt, the program is a way to inspire and nurture the best young talent available.
“The programme has been extremely successful in developing young talent in our other offices, such as Sao Paulo, London, India, Berlin, New York and Los Angeles. We believe it will also prove successful here in Vietnam,” said Patrick Tom, Executive Creative Director at TBWAVietnam.
The agency launched a short film, online banners and posters to promote the programme and worked with RMIT University (Royal Melbourne Institute of Technology) in Ho Chi Minh City to recruit talent. Submissions were received from applicants all over Vietnam and even as far as Australia.
“The Young Bloods release a lot of energy throughout the agency. Often we learn as much from them as they learn from us,” Hunt added.
Photo: (From left to right) Vinh Nguyen, Quynh Van, Tai Chung
